Dogalize

Dogalize is a social network dedicated to pet animals. It is based in Milan, Italy.[1] The network allows users to geolocate other pet owners and find pet-friendly places. The site has around 350,000 users.[2][3] It received the Innovation IT award in 2016 from the President of Italy.[4]

Dogalize
Type of site
Social Network
Available inEnglish, Spanish and Italian
OwnerSara Colnago
URLwww.dogalize.com
Alexa rank 3384 (Italy)
RegistrationYes
Users350,000
Current statusactive

About

The social network was founded in 2014 by Sara Colnago. It was started as an experiment in telemedicine, a service allowing owners of pets to video call any available veterinarian. Later they developed the idea of implementing communities and sections dedicated to the kennels, the sponsorship and food banks for pets.[5] The website allows users to meet other dog owners, chat with them, ask for opinions on veterinary questions or share videos and photos.[3][6] Around 70% of the users are Italian and the remainder are from Latin American countries.[4][7] The site also has smartphone app for Android and iOS platforms.[8][9]

Map services

The company has a map service named "Dogalize Maps", which shows facilities that accept pets as well as pet sitter services and educators near the user.[10] The map currently lists around 30,000 facilities and services.[11] Pet-friendly businesses must sign up as a Dogalize Partner to be listed on the map.[12]

Dogalize Educators

On 5 January 2016, the company released "Dogalize Educators", a free e-book with practical advice for pet owners on how to educate and live with their dogs. It was released on Amazon, Google Play Books platforms, e-Coop libraries, Feltrinelli and Rizzoli.[13]

Awards
  • The 2016 Innovation IT award from the Government of Italy.[4]
  • Best application in the category "Community & Social" at SMAU 2013.[5]
  • 2015 Oscars of the Internet, awarded by the Webby People's Voice.[14]

References
  1. Michael, Chris (1 April 2014). "Foursquare for dogs, and other smart ideas in the battle to AppMyCity!" – via The Guardian.
  2. "Animali e vacanze: Dogalize ci dà una... zampa - Siena News". 9 May 2016.
  3. "Startup Italia, Dogalize: il "pet social network" si allea con Interflora per aiutare i cani meno fortunati - UrbanPost". 28 July 2016.
  4. Giorno, Il (12 May 2016). "Dogalize, il Facebook di Fido: in 350mila chattano e postano foto - Il Giorno".
  5. "Dogalize, cani e padroni diventano social".
  6. Redazione (18 November 2016). "Dogalize e Groupama insieme per una polizza animali domestici".
  7. "Dogalize: locali e servizi pet friendly in Italia".
  8. News, Blasting. "Dogalize e Odeon tv: la Pet Therapy con 'Seguimi' diventa social".
  9. "Dogalize, la app per chi va in vacanza con i cani - VanityFair.it".
  10. "Da oggi un fiore può aiutare i cani abbandonati". 29 July 2016.
  11. "Cagliari, sul social network Dogalize la mappa dei locali pet friendly - Casteddu Online".
  12. "Vacanze Dogalize, solidarietà canina anche in Abruzzo". 27 April 2016.
  13. "Dogalize educatori, ebook gratis per educare il proprio cane - Ambiente&Energia". 5 January 2016.
  14. Jonna, Marina (12 May 2015). "Dogalize: il social dei cani vince gli Oscar del web - Panorama".
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