Dixon Golf

Dixon Earth packaging

In late 2008, Dixon Golf released the Dixon Earth. The Earth ball differs from conventional golf balls because it is made without the inexpensive heavy metal fillers that are used in the manufacturing of other brands of golf balls. The Dixon Earth was well received by those concerned with environmental issues, and hailed as a force to be reckoned with. However, sales to the golfing public were lackluster. In early 2010, Don Cheadle approached the company to become a spokesman for the brand.[1] Since that time, sales have steadily increased.

The Dixon Earth is geared toward the general golfing public, whose golf handicap is between five and 20.

Dixon Wind packaging

Dixon Golf's second product offering was the Dixon Wind golf ball. The Wind is a distance ball, designed with a denser core and a dimple pattern that will aid the ball in flight. The Wind ball is currently endorsed by the Krank Golf longdrive team.

Dixon Fire packaging

In July, 2010, Dixon Golf announced the release of the Dixon Fire golf ball. At the time of its release, the Dixon Fire was the most expensive golf ball on the market, with an MSRP of $74.95.[2][3]

The Fire is Dixon Golf's version of a tour-caliber ball. It has a softer feel for improved control amongst other features. Though the timing of the release of the Fire can seem precarious, against the backdrop of the economic downturn of the late 2000s, the company has been quick to state in the press that the ball is not for the average golfer.[4]

Dixon Spirit packaging

In June, 2012 Dixon Golf released the Dixon Spirit golf ball.[5] Following in line with the company's previous three offerings, the construction of the Spirit ball makes it eco-friendly, the first such ball designed specifically for ladies.

Dixon Golf has instituted a recycling program to back up its environmental efforts.[6] The program credits golfers $0.50 for any golf ball turned in to be recycled.[7] That credit can then be used toward the purchase of a new dozen Dixon Earth golf balls. The recycled golf balls are turned into artificial turf and playground equipment.[8]

In 2011, Dixon Golf recycled 144,000 golf balls to be used in Waste Management's water feature[9] on the 18th hole for the Waste Management Phoenix Open.[10][11][12]

• Dixon Golf