Direktna Banka

Direktna Banka (Serbian: Директна Банка) is a Serbian bank based in Kragujevac.

Direktna Banka
Native name
Директна Банка
Joint-stock company
IndustryFinancial services
Founded17 April 1995 (1995-04-17)
Headquarters
Bulevar Kraljice Marije 54b, Kragujevac
,
Serbia
Area served
Serbia
Key people
Dragan Lazarević (CEO)
ProductsCommercial banking, Investment banking
€53.48 million (2018)[1]
Total assets €503.42 million (2018)[1]
Total equity €86.97 million (2018)[1]
OwnerAndrej Jovanović (49.99%)
Bojan Milovanović (49.98%)
Others
Number of employees
629 (2018)[1]
Websitedirektnabanka.rs

History

The origins of the banks date back to 1871 when it was founded in Kingdom of Serbia as "Kragujevačka okružna štedionica". In the beginning bank served Šumadija region. Over the coming decades its operation was at the mercy of the region's eventful social and geo-political history.

Following World War II and establishment of Federal People's Republic of Yugoslavia, it re-established operation as "Komunalna banka" in 1955. In 1970, the bank was merged into the state owned "Jugobanka".

1991–2016

In July 1991, in the midst of the breakup of Socialist Federal Republic of Yugoslavia, it started operating independently within Jugobanka system as "Jugobanka Jubanka" a.d. Kragujevac.[1][2] In 2000, Šumadija banka a.d. Kragujevac was merged into the bank.[1]

In June 2001, the Board of bank agreed on the name change, thus adopting the name "Credy banka". In December 2004, Srpska regionalna banka a.d. Beograd was merged into Credy banka, further expanding its network in Serbia.

On 2 September 2013, Credy banka changed its name to "KBM Banka" a.d Kragujevac, due to change in ownership structure.

2016–present

In February 2016, Serbian businessmen Andrej Jovanović and Bojan Milovanović (former owners and founders of Serbian potato chip food company Marbo Product) bought the KBM Banka from the Slovenian Nova KBM d.d. bank.[3] On 8 July 2016, KBM Banka a.d. Kragujevac changed its name into "Direktna Banka" a.d. with headquarters in Kragujevac.

In November 2016, Direktna Banka bought 100% of shares of the Serbian commercial bank Findomestic Bank Serbia from the French BNP Paribas.[4] Findomestic Bank operated in Serbia from 2006 to 2016 and was a leader in car finance loans.[4] After this acquisition, Direktna Banka had around 400 employees and total assets worth around 200 million euros.[4][5]

In November 2017, Direktna Banka bought another Serbian commercial bank Piraeus Bank Beograd from the Greek Piraeus Bank, for a sum in range of 58–61 million euros.[6][7] The projections for complete merge to be completed was by the first quarter of 2018, and thus way Direktna Banka would have a total assets worth over 500 million euros.[6]

See also

References
  1. "Finansijski izveštaji za godinu završenu 31. decembra 2018. i Izveštaj spoljnog revizora o izvršenoj reviziji finansijskih izveštaja za 2018. godinu" (PDF). direktnabanka.rs (in Serbian). 16 April 2019. Retrieved 30 June 2019.
  2. "Archived copy" (PDF). Archived from the original (PDF) on 19 December 2013. Retrieved 6 August 2013.CS1 maint: archived copy as title (link)
  3. Rabrenović, Jovana (18 February 2016). "Bivši vlasnici čipsare "Marbo" kupili kragujevačku KBM banku". politika.rs (in Serbian). Retrieved 15 January 2018.
  4. "Promene u bankarskom sektoru: Direktna kupila Findomestik banku". blic.rs (in Serbian). 19 November 2016. Retrieved 15 January 2018.
  5. "Nova, objedinjena banka". direktnabanka.rs (in Serbian). 1 July 2017. Retrieved 15 January 2018.
  6. "Direktna banka kupila Pireus banku u Srbiji". n1info.com (in Serbian). 17 October 2017. Retrieved 15 January 2018.
  7. "Direktna banka kupila i Piraeus banku". gdeinvestirati.com (in Serbian). 18 October 2017. Retrieved 15 January 2018.
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