Digital Content Next
Digital Content Next (DCN) is a nonprofit trade association that develops research, holds informational events and provides policy guidance for the digital content industry. It was known as the Online Publishers Association (OPA) until May 2014.[1] The organization represents more than 75 media companies based in the United States and abroad, with activities focused mostly in the U.S.[2]
History
Founded in 2001[3][4] by Martin Nisenholtz as the Online Publisher's Association (OPA), DCN is based in New York City. Nisenholtz served as the president of the organization until June 2006.[5] Pam Horan served as the organization's president until May 2014,[6] when Jason Kint was named CEO.[7][8]
In September 2014, the OPA rebranded as Digital Content Next.[9] In September 2016, DCN launched TrustX, a not-for-profit, automated online ad marketplace comprising many member companies.[10]
Activities
DCN produces proprietary research for its members and the public, and creates public and private forums[11][12][13] to explore and advance key issues that impact digital content brands.[14][15][16][17][18][19]
TrustX
In September 2016, DCN announced the creation of a not-for-profit cooperative digital advertising marketplace called TrustX.[20] This marketplace is a subsidiary of DCN and operates as a public benefit corporation (B Corp) for the sole objective of creating a sustainable future for trusted advertising. Founding companies included DCN members CBS Interactive, Condé Nast, ESPN, Hearst and News Corp.[21]
References
- Mandese, Joe (19 September 2014). "OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'". Mediapost.
- "Digital Content Next". Crunchbase. Retrieved 9 March 2017.
- Shedden, David (16 December 2004). "New Media Timeline". Poynter.
- "Online Publishers Association". Journalism Accelerator. Retrieved 27 January 2012.
- "Digital Content Next (DCN)". Digital Content Next. Retrieved 2020-06-16.
- Staff, E&P (12 June 2006). "Pam Horan Tapped as President of Online Publishers Association". Editor & Publisher.
- Welton, Caysey (12 May 2014). "Jason Kint Named CEO at OPA". Folio.
- Bhuiyan, Johana (12 May 2014). "O.P.A. names Jason Kint C.E.O." Politico Media.
- Staff, Adweek (3 November 2014). "CEO Explains Why the Online Publishers Association Changed Its Name". Adweek.
- Marshall, Jack (25 September 2016). "Publishing Trade Body Digital Content Next Announces Online Ad Marketplace". The Wall Street Journal.
- "The Museum of Television & Radio and the Online Publishers Association Present OPT IN to Advertising's New Age". The Paley Center for Media. 10 January 2006.
- E&P, Staff. "Online Publishers Association Unveils Details of Road Show". Editor & Publisher. Retrieved 13 May 2009.
- "The Failed Promise of the Internet". WNYC On the Media. 3 February 2017.
- "Privacy Roundtables" (PDF). FTC. 17 March 2010.
- "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" (PDF). FTC. December 2010.
- "FTC Staff Preliminary Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" (PDF). FTC. 17 February 2011.
- "COPPA Rule Review: FTC File No. P104503" (PDF). FTC. 24 September 2012.
- "Broadcasting Ownership in the 21st Century" (PDF). Committee on Energy and Commerce. 25 September 2015.
- "FTC To Host Workshop on Cross-Device Tracking Nov. 16". FTC. 27 June 2016.
- "TrustX, DCN's Premium Digital Advertising Marketplace, Adds CRO; Guardian US And Viacom Sign On". ABC Crossroads Today. 19 January 2017.
- Licterman, Joseph (26 September 2016). "Digital Content Next is launching an automated ad marketplace to try to solve online advertising's problems". NiemanLab.