Digilant

Digilant (formerly AdNetik)[2] is a marketing technology company that offers a platform designed to support programmatic media buying. Digilant is headquartered in the Boston, MA, with additional offices in Brazil, Colombia, Mexico and the European Union.[3][4]

Digilant
IndustryDigital Advertising and Marketing
PredecessorAdNetik
Founded(2009 (2009))
Headquarters
Number of locations
11
Key people
Don Epperson (Executive Chairman)[1]
ParentispDigital
Websitedigilant.com

History

Founded in 2009 as Adnetik with funding from the Barcelona-based Rodes family,[5] the company rebranded as Digilant in July 2012 to distance itself from its origins as part of Havas.[2] In March 2014 founding CEO, Edward Montes, left to become chief revenue officer at DataXu.[6] In July 2014, Digilant was reorganized under a new parent company, ispDigital, alongside two sister companies, Acceso and Antevenio, offering compatible services, and under a new CEO, Don Epperson.[7]

Products & services

Digilant's products and services are designed to assist marketers in uncovering insights about their online audience. Digilant products are available as managed services or through a self-service interface.[8][9][10] Digilant is a media buying platform that combines data management from proprietary and third party sources with real-time bidding technology to distribute display, video and mobile ads across ad exchanges, ad networks, publisher sites, video exchanges and mobile exchanges.[11] Digilant's platform is connected to third-party ad and video exchanges including: adap.tv, adbrite, Google DoubleClick, AppNexus, OpenX, Yahoo Ad Exchange, Rubicon Project and Improve Digital.[3]

Awards

  • January 2011—Digilant CEO, Edward Montes, was awarded the Latino Trendsetter Award by LatinTRENDS Magazine.[12]
  • November 2011—Digilant (as Adnetik) received the Media Owner Award from the Institute of Practitioners in Advertising in London for Most Effective Online Campaign.[13]
  • February 2012—Digilant (as Adnetik) Adnamed AlwaysOn Top 100 private companies.[14]
  • July 2013—Digilant named AlwaysOn Global 250.[15]

References

  1. "Our Team". Digilant Corporate Website. Retrieved June 16, 2015.
  2. Rodgers, Zach (July 10, 2012). "Havas Ownership But A Memory, AdNetik Rebrands As Digilant". Adexchanger. Retrieved June 16, 2015.
  3. "Adnetik". Ad Age Custom Programs.
  4. "Adnetik, adap.tv Announce Partnership to Optimize Media Buying for Online Videos". Boston Innovation. 29 October 2010. Archived from the original on 7 July 2012.
  5. Bernard, Gillis (November 1, 2013). "Ask A Founder: Digilant CEO on 'Flying The Plane While You're Building It'". BostInno. Streetwise Media. Retrieved June 16, 2015.
  6. Rodgers, Zach (March 18, 2014). "DataXu Nabs Digilant CEO Ed Montes As First Chief Revenue Officer". Retrieved June 16, 2015.
  7. Mandese, Joe (July 11, 2014). "Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief". MediaPost Communications. Retrieved June 16, 2015.
  8. "Adnetik Continues to Lead in Privacy Self-Regulation by Becoming the First Multinational Provider to Implement the Evidon InForm Platform in the EU". Adnetik. 7 June 2011. Archived from the original on 2011-07-18.
  9. "Adnetik Unveils New Leadership Technology". Marketwire. 21 March 2011.
  10. "Real-Time Bidding Becomes a $823M Market in 2011, Study Says". AdAge.com. 9 February 2011.
  11. "Adnetik Inc". Bloomsberg Businessweek. 12 July 2011.
  12. "Adnetik CEO Edward Montes Wins Latino Trendsetter Award". Marketwire. 11 January 2011.
  13. "IPA Announces Winners of the 2011 Media Owner Awards". Marketwire. 27 November 2011.
  14. "Announcing the 2012 OnMedia 100 Top Private Companies". aonetwork. 7 February 2012. Archived from the original on 2012-02-09.
  15. "Announcing the 2013 AlwaysOn Global 250 Top Private Companies". aonetwork. 2 July 2013. Archived from the original on 6 July 2013.

See also

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.