DemandTec

DemandTec enables retailers to deliver optimal pricing, promotions, markdowns using data science, as well as deal management with vendor partners.

DemandTec by Acoustic
Private
FoundedCalifornia 1999
HeadquartersNew York, New York, U.S. [ industry = Retail
Area served
Worldwide
Key people
Cheryl Sullivan
(President)
ProductsRetail price, promotion and markdown optimization
ParentAcoustic, LLC
WebsiteAcoustic.com/solutions/pricing-and-promotion

In July 2019, DemandTec parent company Acoustic was formed as an independent enterprise marketing cloud player as a result of Centerbridge Partners' acquisition of IBM assets and team members formerly in IBM's Marketing Cloud group.[1]

In August 2007, the company priced its initial public offering at $11 per share. [2]


Acquisitions

In December 2011 it was announced that IBM had intent to purchase DemandTec;[3] the deal closed in February 2012.

As a standalone company, the following acquisitions were made by DemandTec:

  • TradePoint Solutions (November, 2006)[4]
  • Connect3 Systems, Inc. (February, 2009)[5]
  • Acquired substantially all of the assets of Applied Intelligence Solutions, LLC (January, 2011)[6]
  • M-Factor, Inc. (March, 2011)[7]

Customers

DemandTec connects more than 800 retailers and consumer products companies.


Consumer products companies using DemandTec include Cargill, Coca-Cola Enterprises, Clorox, ConAgra Foods, Dannon, Del Monte Foods, Heinz, Johnson & Johnson, Land O Lakes, Ocean Spray, Pepperidge Farm, Revlon, RJ Reynolds, SC Johnson, Snyders, Utz and Wrigley.[8]

Notes
  1. "New brand, entity, and leadership team for IBM Marketing cloud unveiled". CMO. Retrieved 2020-05-09.
  2. "DemandTec IPO of 6 mln shares priced at $11/share". Reuters. Retrieved 2007-08-09.
  3. Jarzemsky, Matt (2011-12-09). "IBM Pays Premium for DemandTec". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-05-11.
  4. "DemandTec Acquires TradePoint Solutions". Supermarket News. Retrieved 2006-12-13.
  5. "DemandTec Completes Acquisition of Connect3 Systems". RIS News. Retrieved 2009-02-26.
  6. "DemandTec acquires assets of applied intelligence solutions". Chain Store Age. Retrieved 2011-01-03.
  7. "DemandTec Acquires M-Factor for Undisclosed Sum". Xconomy. Retrieved 2011-03-10.
  8. DemandTec Customers: Consumer Products Manufacturers


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