Creative city

The creative city when introduced was seen as aspirational; a clarion call to encourage open-mindedness and imagination implying a dramatic impact on organizational culture. Its philosophy is that there is always more creative potential in a place. It posits that conditions need to be created for people to think, plan and act with imagination in harnessing opportunities or addressing seemingly intractable urban problems.

This requires infrastructures beyond the hardware—buildings, roads or sewage. Creative infrastructure is a combination of the hard and the soft. The latter includes a city's mindset, how it approaches opportunities and problems; its atmosphere and incentives and regulatory regime. To be a creative city the soft infrastructure includes: A highly skilled and flexible labour force; dynamic thinkers, creators and implementers. In the creative city it is not only artists and those involved in the creative economy who are creative, although they play an important role. Creativity can come from any source including anyone who addresses issues in an inventive way be it a social worker, a business person, a scientist or public servant. Creativity is not only about having ideas, but also the capacity to implement them.

It advocates that a culture of creativity be embedded in how urban stakeholders operate. By encouraging and legitimizing the use of imagination within the public, private and community spheres, the ideas bank of possibilities and potential solutions to any urban problem will be broadened. This requires infrastructures beyond the hardware—buildings, roads or sewage. Creative infrastructure is a combination of the hard and the soft. The latter includes the mindset of a city's citizens, how they approach opportunities and problems; and the city's atmosphere and incentives and regulatory regime. To be a creative city the soft infrastructure includes: a highly skilled and flexible labour force; dynamic thinkers, creators and implementers. Creativity is not only about having ideas, but also the capacity to implement them.

The creative city identifies, nurtures, attracts and sustains talent so it is able to mobilize ideas, talents and creative organizations. The built environment—the stage and the setting—is crucial for establishing the milieu. A creative milieu is a place that contains the necessary requirements in terms of hard and soft infrastructure to generate a flow of ideas and inventions. A milieu can be a building, a street, an area or neighborhood, a city or a region.

The popularity of creativity came about because of the increased recognition that the world, along with its economic, social and cultural structures was changing dramatically. This was driven in part by information technology revolution. Coping with these changes required a re-assessment of cities' resources and potential and a process of necessary re-invention on all fronts.

Cultural resources are embodied in peoples' creativity, skills and talents. They are not only things like buildings, but also symbols, activities and the repertoire of local products in crafts, manufacturing and services. Urban cultural resources include the historical, industrial and artistic heritage of assets including architecture, urban landscapes or landmarks. They also include local and indigenous traditions of public life, festivals, rituals or stories as well as hobbies and enthusiasms. Language, food and cooking, leisure activities, fashion are all part of a city's cultural resources, as are sub-cultures and intellectual traditions that can be used to express the specialness of a location. They include the range and quality of skills in the performing and visual arts and the creative industries. An appreciation of culture should shape the technicalities of urban planning and development rather than being seen as a marginal add-on to be considered after housing, transport and land-use have been dealt with. This focus draws attention to the distinctive, the unique and the special in any place.

Partners for Livable Places (later Communities, but hereafter referred to as Partners) founded in 1977 was important in the early development of the creative city idea. Partners initially focused on design and culture as resources for livability. In the early 1980s, Partners launched a programme to document the economic value of design and cultural amenities. The Economics of Amenity programme explored how cultural amenities and the quality of life in a community are linked to economic development and job creation. This work was the catalyst for a significant array of economic impact studies of the arts across the globe.

Core concepts used by Partners were cultural planning and cultural resources, which they saw as the planning of urban resources including quality design, architecture, parks, the natural environment, animation and especially arts activity and tourism.

From the late 1970s onwards UNESCO and the Council of Europe began to investigate the cultural industries. From the perspective of cities it was Nick Garnham, who when seconded to the Greater London Council in 1983/4 set up a cultural industries unit put the cultural industries on the agenda. Drawing on, re-reading and adapting the original work by Theodor Adorno and Walter Benjamin in the 1930s which had seen the culture industry as a kind of monster and influenced too by Hans Magnus Enzensberger he saw the cultural industries as a potentially liberating force.

The first mention of the creative city as a concept was in a seminar organized by the Australia Council, the City of Melbourne, the Ministry of Planning and Environment (Victoria) and the Ministry for the Arts (Victoria) in September 1988. Its focus was to explore how arts and cultural concerns could be better integrated into the planning process for city development. A keynote speech by David Yencken former Secretary for Planning and Environment for Victoria spelt out a broader agenda stating that whilst efficiency of cities is important there is much more needed: "[The city] should be emotionally satisfying and stimulate creativity amongst its citizens".

In subsequent writing about creative cities the tendency has been to concentrate on one or other of the two necessary characteristics proposed by Yencken for a creative city but rarely on both together.

A significant follow-up initiative in Australia was a Creative Australia National Workshop in 1989 on 'The Relationship between Creativity and an Innovative Productive Future' jointly sponsored by the Commission for the Future and the Australia Council for the Arts".[2]

Another important early player was Comedia, founded in 1978 by Charles Landry. Its 1991 study, Glasgow: The Creative City and its Cultural Economy was followed in 1994 by a study on urban creativity called The Creative City in Britain and Germany.

The terms cultural industries and cultural resources were introduced into Europe by Franco Bianchini in 1990, who coming from Italy was acquainted with their notion of resorsi culturali and further developed in Australia by Colin Mercer from 1991. Bianchini based his notions on Wolf von Eckhardt, who in 1980 in The Arts & City Planning noted that "effective cultural planning involves all the arts, the art of urban design, the art of winning community support, the art of transportation planning and mastering the dynamics of community development", to which Bianchini added "the art of forming partnerships between the public, private and voluntary sectors and ensuring the fair distribution of economic, social and cultural resources". Mercer added cultural planning has to be "the strategic and integral use of cultural resources in urban and community development." Bianchini elaborated the term cultural resource in collaborative work with Landry. They stated: "Cultural resources are the raw materials of the city and its value base; its assets replacing coal, steel or gold. Creativity is the method of exploiting these resources and helping them grow." This focus draws attention to the distinctive, the unique and the special in any place. This approach has been criticized by Jamie Peck as a "neoliberalizing" of a city's culture, as cultural spaces and elements are reconfigured into economic resources, thus bringing them inside the neo-liberal market economy.[3]

As well as being centers of a creative economy and being home to a sizable creative class, creative cities have also been theorized to embody a particular structure. This structure comprises three categories of people, spaces, organizations, and institutions: the upperground, the underground, and the middleground.

The upperground consists of firms and businesses engaged in creative industries. These are the organizations that create the economic growth one hopes to find in a creative city, by taking the creative product of the city's residents and converting it into a good or service that can be sold. The underground consists of the individual creative people—for example, artists, writers, or innovators—that produce this creative product. The middleground, then, serves as a space for the upperground and the underground to come into contact with one another. The middleground can consist of physical areas, for example neighborhoods with high populations of creative individuals, or galleries and bars where these individuals congregate. It can also consist of organizations, such as art collectives, that serve to bring together creative individuals. The middleground allows the creative product of the underground to be given a more concrete form by synthesizing disparate creative outputs into discrete products. In its capacity as space, it also allows individuals from the upperground and individuals from the underground to meet, facilitating the transfer of ideas and people from one level to another.[4]

The policy implications of this theoretical framework are that, in order to harness the economic growth potential that creative industries bring with them, urban governments must foster the growth of the middleground and underground as well as the upperground. This can be done through urban planning initiatives that create spaces that can be used as a middleground, and policies that encourage the "creative class" that comprises the underground.

This policy dimension of the creative city concept has been criticized by others as being a tool, not for revitalizing cities, but for the creation of an industry dedicated to offering promises of urban renewal. In Richard Florida's work on creative cities and the creative class, he quantifies various measures of the "creative potential" of a city, and then ranks cities based on his "creativity index". This, in turn, encourages cities to compete with one another for higher rankings and the attendant economic benefits that supposedly come with them. In order to do this, city governments will hire consulting firms to advise them on how to boost their creative potential, thus creating an industry and a class of expertise centered around creative cities.[5]

In the first years of the 21st century, the publication of John Howkins's The Creative Economy and Richard Florida's The Rise of the Creative Class gave the movement a dramatic lift as global restructuring was hitting deep into the US. Florida's book hit a nerve with its clever slogans such as "talent, technology, tolerance" and interesting sounding indicators like the "bohemian index" or the "gay index", that gave numbers to ideas. Importantly it connected the three areas: a creative class – a novel idea, the creative economy and what conditions in cities attract the creative class. Florida concluded that economic development is driven in large measure by lifestyle factors, such as tolerance and diversity, urban infrastructure and entertainment.

Florida's work has been criticized by scholars such as Jamie Peck as, "work[ing] quietly with the grain of extant 'neoliberal' development agendas, framed around interurban competition, gentrification, middle-class consumption and place-marketing". In other words, Florida's prescriptions in favor of fostering a creative class are, rather than being revolutionary, simply a way of bolstering the conventional economic model of the city. The idea of the creative class serves to create a cultural hierarchy, and as such reproduce inequalities; indeed, even Florida himself has even acknowledged that the areas he himself touts as hotspots of the creative class are at the same time home to shocking disparities in economic status among their residents. In order to explain this, he points to the inflation of housing prices that an influx of creatives can bring to an area, as well as to the creative class' reliance on service industries that typically pay their employees low wages.[6]

Critics also argue that the creative city idea has now become a catch-all phrase in danger of losing its meaning. Cities also tend to restrict its meaning to the arts and activities within the creative economy professions, calling any cultural plan a creative city plan, when such activities are only one aspect of a community's creativity. There is a tendency for cities to adopt the term without thinking through its real organizational consequences and the need to change their mindset. The creativity implied in the term, the creative city, is about lateral and integrative thinking in all aspects of city planning and urban development, placing people, not infrastructure, at the centre of planning processes.

• Creative industries
• Smart city

• Yencken, D. (1988). "The creative city", Meanjin, Vol 47, Number 4.
• Commission for the Future and Australia Council for the Arts. (1989) "The Relationship between Creativity and an Innovative Productive Future", Papers and Proceedings of the Creative Australia National Workshop, 2–4 July 1989, Workshop convenor Dr Jane Gilmour, Commission for the Future, Melbourne.
• Hall, Sir P. (1998). Cities in Civilisation: culture, innovation and urban order. London: Weidenfeld.
• Landry, C. (2000). The Creative City: A toolkit for urban innovators, London: Earthscan.
• Howkins, J. (2001). The Creative Economy: How people make money from ideas. London: Penguin.
• Florida, R. (2002). The rise of the creative class—and how it is transforming leisure, community and everyday life. New York: Basic Books.
• Carta, M. (2007). Creative City. Dynamics, Innovations, Actions. Barcelona: List.

• www.creativeclass.com
• www.creativeeconomy.com
• www.urbanumbrella.net (Non Profit)
• www.livable.org
• www.meshcities.com
• List of UNESCO Creative Cities