Con Altura

"Con Altura" is a song by Spanish singer and songwriter Rosalía, Colombian singer J Balvin and Spanish producer Pablo Díaz-Reixa Díaz, better known as El Guincho. The song was written by Rosalía, J Balvin, Mariachi Budda, Frank Dukes, Teo Halm, Alejandro Ramírez and El Guincho. [1] The song was released by Sony Music on 28 March 2019. Its music video, which won two MTV Video Music Awards for Best Latin and Best Choreography making her the first Spanish winning-artist at the ceremony, was directed by Director X, accompanied its release the same day. The song debuted at number one in Spain. Billboard ranked it 5th on their list of 100 Best Songs of 2019.[2]

"Con Altura"
Single by Rosalía, J Balvin and El Guincho
LanguageSpanish
English title"With Height"
Released28 March 2019 (2019-03-28)
Format
RecordedSeptember 2018
GenreReggaeton
Length2:41
Label
Songwriter(s)
Producer(s)
Rosalía singles chronology
"De aquí no sales"
(2019)		 "Con Altura"
(2019)		 "Barefoot in the Park"
(2019)
J Balvin singles chronology
"I Can't Get Enough"
(2019)		 "Con Altura"
(2019)		 "La Rebelión"
(2019)
Music video
"Con Altura" on YouTube

Background

In May 2018, Colombian singer J Balvin released his fifth studio album Vibras (2018). The album included a collaboration with Rosalía called "Brillo", which reached the 19th position on the Spanish singles chart. In September 2018, Rosalía stayed a couple days in Miami due to her performance at the Ziff Ballet Opera House to celebrate her five Latin Grammy nominations. The singer told at a press-conference in Argentina that the song was born there.[3] At the end of 2018, Rosalía began to work on her third studio album, which is set to be released by the end of 2019. By that time, she also began to announce the first dates of her debut world tour named El Mal Querer Tour. In December 2018, a snippet of the music video was posted by Balvin's team on their Instagram stories; the videos were deleted almost instantly. In March 2019, rumors began circulating about Rosalía performing new (un)released song(s) on her tour. Those rumors were confirmed by Rosalía herself when she finally announced the song's release on 27 March 2019 through a social media post.[4] As well as Rosalía and J Balvin, the songwriters are Mariachi Budda, Frank Dukes, Teo Halm, Alejandro Ramírez and El Guincho. [1]

Critical reception

After its release, the song was received well by critics. Pitchfork named Rosalía's new single "a lighthearted mix of boastful tropes meant to be playful. It's a high-flying trifle of a song whose video and title show both artists at the top of their game".[5] Rolling Stone had this to say about the song: "it's a modern take in reference to Spanish flamenco songs inspired by Afro-Caribbean sounds; ever the champion of cross-cultural experimentation, Rosalía has ultimately described it as her personal homage to classic reggaeton."[6]

Accolades
Year Ceremony Category Result Ref.
2019 BreakTudo Awards Boom Video of the Year Nominated [7]
International Hit Nominated
Latin Grammy Awards Best Urban Song Won [8]
LOS40 Music Awards Best Spanish Video Nominated [9]
LOS40 Global Show Award Won
MTV Europe Music Awards Best Video Nominated [10]
Best Collaboration Won
MTV Millennial Awards Music-ship of the Year Nominated [11]
MTV Video Music Awards Best Latin Won [12]
Best Choreography Won
Song of Summer Nominated
Premios Juventud Sick Dance Routine (Best Choreography) Nominated [13]
Teen Choice Awards Choice Latin Song Nominated [14]
Urban Music Awards Song of the Year Nominated [15]
Best Collaboration Nominated
2020 Premios Odeón Best Music Video Won [16]
Song of the Year Nominated
iHeartRadio Music Awards Best Music Video Pending [17]
Heat Latin Music Awards Best Collaboration Pending [18]

Commercial performance

Within 24 hours on streaming platforms, the song received 201,000 Spotify streams in Spain, beating Aitana's "Teléfono" as the most-streamed female song in a single day in Spotify Spain.[19] After a week, the song had been streamed over 15 million times of which 4.71M came from Spain. This set the record for the most streamed song in Spain in only a week.[20] Its music video received over 22 million views in that time.[21] The song debuted number one in Spain, being Rosalía's second number one there after "Di mi nombre". "Con altura" topped the Argentina Hot 100 chart in July 2019.[22]

Music video

Rosalía shared a preview of the music video on 27 March 2019. The video itself premiered on 28 March 2019 on the singer's YouTube channel.[23] The video features the Spanish singers, "Las Ocho Rosas" (who are Rosalía's backup dancers) and J Balvin inside a plane while dancing to the song and piloting the plane.[24] The music video was directed by Director X, being the first time they collaborate.

In the third week of June 2019, the video became the most-viewed in a single week, with more than 19 million views in 7 days.[25] A week later, the music video had been viewed more than 500 million times.[26] Since July 9, it is the most-viewed music video by a female artist of 2019.[27] That record was previously held by Ariana Grande's "7 Rings". As of April 2020, the song's music video has over 1.4 billion views on YouTube.[28]

Charts

Certifications
Region CertificationCertified units/sales
Italy (FIMI)[77] Gold 25,000
Mexico (AMPROFON)[78] Platinum+Diamond+Gold 390,000*
Portugal (AFP)[79] Gold 10,000^
Spain (PROMUSICAE)[80] 5× Platinum 200,000
United States (RIAA)[81] Gold 500,000

*sales figures based on certification alone
^shipments figures based on certification alone
sales+streaming figures based on certification alone

Release history
Country Date Format Label
Various 28 March 2019
Sony
Spain 31 March 2019 Contemporary hit radio

See also

References
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