Coca-Cola Refreshing Filmmaker's Award

Created in 1998, Coca-Cola has given out the Coca-Cola Refreshing Filmmaker's Award to a student winner of their competition. Students from participating film schools across the United States submit entries of original scripts and storyboards. Ten finalists are selected, receiving $7,500 to produce a 50-second film to be viewed before the featured showing at certain theatres across the nation. Winners also receive $10,000.[1]

As of 2010, the program underwent a refresh thanks to a splash of Sprite! The new Sprite Refreshing Films program provides opportunities to college and university students, at participating schools, but also provides another opportunity to for teenagers nationwide. College and university students at any of the 12 participating universities & colleges nationwide could get involved by (A) submitting their original screenplay or (B) applying to intern on a Sprite Refreshing Films movie set in 1 of 6 cities nationwide. Teenagers nationwide had the opportunity to apply for their chance to learn how to make a movie. Teenagers will replace the pros on-set and they will get on-the-job experience in leadership & creating a pro-quality short film. Film production will occur in New York City, Los Angeles, Chicago, Dallas, Atlanta and Miami in January–February 2011 and each short film will feature celebrity talent from across the entertainment industry.[2]