Charles O'Rear

O'Rear was born in Butler, Missouri in 1941 and first handled a Brownie camera when he was 10. As a child, he wanted to be a pilot and got his license at the age of 16. He attended State Teachers College and started his career as a sports reporter for the Butler Daily Democrat.[1] In 1961, he joined the daily newspaper Emporia Gazette as a photographer, and in 1962 The Kansas City Star as a reporter-photographer and, in 1966, he moved to Los Angeles to join as a staff photographer for the Los Angeles Times.[2]

In 1971, National Geographic magazine hired O'Rear to document the lives of Russian villagers in Alaska who called themselves Old Believers. In 1978, the magazine sent him to Napa Valley to photograph the wine region. O'Rear became interested in wine photography and shifted his base to the valley to photograph the region. In 1985, he traveled to Indonesia for another assignment for the magazine where he carried 500 rolls of film and took 15,000 photos.[1] O'Rear has appeared on National Geographic magazine's cover twice: once as "Bird Man" flying an ultralight aircraft and later for the other photograph shown him holding a computer chip in his hand.[3] O'Rear had been associated with the magazine for nearly 25 years (1971 to 1995) and has photographed in 30 countries and every state in the USA.[1] For the magazine, he photographed 25 articles ranging in topics including the Mexican Riviera, Siberia, Canada, Silicon Valley and Napa Valley.[2] While working with National Geographic, he learned to use small strobes and taught the subject for 11 years at the Santa Fe Photographic Workshop.[3]

From 1972 to 1975, O'Rear was part of the Environmental Protection Agency's DOCUMERICA project, aimed at "photographically documenting the subjects of environmental concern in America during the 1970s" along with 70 other photographers including Bill Strode, Danny Lyon and John H. White.[4][5] O'Rear is credited with the most photographs in the final DOCUMERICA collection.[6] In 1980, he co-founded the photo agency, Westlight, with Craig Aurness, which was acquired in 1998 by Corbis.[3][7] The same year, Corbis sent O'Rear around the world for a year to photograph major wine regions.[3]

Bliss was taken in 1996 by O'Rear and later served as the default desktop background of Windows XP

In January 1996, O'Rear was driving through Napa and Sonoma counties in California and photographed a green, lush hillside on the side of the highway 12/121.[1] O'Rear took the photograph with a hand-held medium-format Mamiya RZ67 camera. He submitted the photo to Westlight under the name of Bucolic Green Hills.[9] Westlight would be acquired by Corbis in 1998, one of the stock photography agencies that Microsoft used at the time.

Microsoft picked O'Rear's image for its new operating system Windows XP in 2001, buying all rights to it.[10] Microsoft renamed the image to Bliss and used it as the default desktop wallpaper for Windows XP's default theme.[11] As a result of the success of the operating system, O'Rear's photograph became one of the most viewed images in history.[10][12][13] Microsoft chose the image because "it illustrates the experiences Microsoft strives to provide customers (freedom, possibility, calmness, warmth, etc.)."[14]

In the Dutch edition of the operating system, the name of the image is "Ireland", causing Irish locations to be mistakenly believed as the depicted location.[13] Before the location was revealed, various places had been speculated on including France, England, Switzerland, the North Otago region of New Zealand, southeastern Washington, South West Kerry in Ireland and the south of Tübingen, Germany.[15] The image was alleged to have been digitally manipulated to enhance its effects or even to have been a computer-generated scene, assembled using Adobe Photoshop from a number of different images. Although O'Rear denied the claim and reported that it was submitted to Westlight without making any change to it,[1] Microsoft are often believed to have cropped the image on the left side of the frame and altered the color of the hillside to a more vivid green.[10] However, a thumbnail of Bliss from Corbis Westlight Creative Freedom, a CD-ROM consisting of rights-managed stock photography, shows that the version Microsoft purchased from Corbis had been slightly cropped to begin with,[16] while the saturated appearance is a result of him using Fujifilm's Velvia film. The image also became part of Microsoft's $200 million advertising campaign to promote their software, Yes You Can and has been the subject of many parodies.[10]

O'Rear has written, produced and photographed 10 books about wine and wine regions since 1989.[2]

• Silicon Valley High Tech: Window to the Future. Australia: Weldon Publishing, 1985.
• Napa Valley (1989)
• Fodor's Wine Country (1995)
• Cabernet: A Photographic Journey from Vine to Wine (1998) co-authored with Michael Creedman, Foreword by Robert Mondavi
• Chardonnay: Photographs from Around the World (1999) co-authored with Michael Creedman
• Napa Valley: The Land, The Wine, The People (2001)
• Beautiful Wineries (2005) co-authored with Thom Elkjer
• Wine Places: The Land, the Wine, the People (2005) co-authored with David Furer
• Wine Across America: A Photographic Road Trip (2007) co-authored with Daphne Larkin
• Beringer's Rhine House (2009) co-authored with Daphne Larkin
• Napa Valley: The Land, The Wine, The People (2011)

Wikimedia Commons has media related to Charles O'Rear.

• Photographs by Charles O'Rear on Getty Images
• Photographs by Charles O'Rear owned by Visual China Group on Getty Images
• DOCUMERICA photos by Charles O'Rear on Flickr:
  • Amtrak
  • Hawaii
  • Southwest