Chad Mureta

Chad Mureta is an entrepreneur, author, speaker, and co-founder of Project EVO.[1][2][3][4] EVO helps entrepreneurs and professionals find their flow by uncovering who they are and what they do best. [5] Since 2009 Mureta has led the development and marketing of more than 100 apps including the first “Emoji” iOS app that has been downloaded worldwide more than 155 million times. [6][7]

Chad Mureta
Chad Mureta
OccupationCEO at CSI Consultant Group
Author of App Empire
CEO of App Empire
Websiteappempire.com

Early life

Mureta attended Coastal Carolina University and graduated in 2003 with a B.A. in Business Management.[8] After graduating, Mureta owned a newspaper company and worked as a real estate investor.[4] In 2006, Mureta started his own real estate agency in Myrtle Beach, South Carolina.[4] During the height of the housing market crash, he often worked 18-hour days.[2]

In January 2009, Mureta drove home from a basketball game when he hit a deer, which caused his car to flip four times. The accident crushed and nearly severed his left arm.[2] He underwent two major operations and spent 18 months recovering, accruing nearly $100,000 in hospital bills.[2] While in the hospital, a friend gave Mureta a newspaper article about app millionaires.[2][9] Bedridden and unwilling to return to his real estate business, Mureta began researching, designing and outsourcing the development of apps.[10]

Career

After he was released from the hospital, Mureta borrowed $1,800 from his stepfather to start his app business.[9] He used the money to create his first app, "Fingerprint Security-Pro," which mimics fingerprint-scanning technology.[11] Fingerprint Security-Pro became a bestseller in the App Store, peaking at number 27 in the App Store in 2011, and netting more than $500,000 in revenue.[2][4][12]

After "Fingerprint Security-Pro," Mureta went on to create over 50 apps that have been downloaded more than 150 million times worldwide.[13][14][15]

In 2012 he wrote the book App Empire: Make Money, Have a Life, and Let Technology Work for You, which was released by John Wiley & Son.[16] It chronicles Mureta's transformation from real estate agent to appreneur and provides a non-technical guide to starting a mobile app business.[9][17]

During a BBC interview in October 2015, Mureta revisited his near death experience and his company, App Empire, which brings in $3m to $5m in revenue every year.[18]

In February 2018, Project EVO launched an Indiegogo campaign, which reached $1 million in funds on November 18, 2018 and is still growing.[19]

Television

In July 2012, Mureta was featured on 60 Minutes. In the interview titled "The App Revolution", Mureta said, "This is just the beginning, and I think a lot of people are just getting that this is a real business. This is a real industry and really there's not a lot of barrier to entry to get into it. Anybody can. The thing is, I am just like everybody else. There's no difference. I mean yes, I've been successful, I'm not the smartest person in the world, and I've never had any tech experience."[20]

Mureta was interviewed by Tony Robbins in a special titled, "How To Create An App Empire".[21]

Philosophy

Mureta believes in understanding the marketplace to come up with app ideas then outsourcing the actual programming.[4] Another one of his apps is Emoji, Mureta created this app in two weeks. Within six days of release, it was averaging $500 per day and was #1 on the App Store’s productivity category and #12 in the top free overall category.[2][22]

Mureta does most of his business from his iPhone, including managing his employees, looking at his apps' daily stats and rankings, and surveying the app market.[17] He has used the app business as a means to work less and uses the time travel.[23]

Mureta began his app business without experience in the app or technology fields.[9] He has since founded and served as CEO of Empire Apps and co-founded T3 Apps and Best Apps.[24][25][26]

References
  1. "Chad Mureta - Online Business Development & Mobile App Monetization Expert - Clarity". Clarity. Retrieved 2015-10-14.
  2. Ferriss, Tim (April 22, 2012). "How to Build an App Empire: Can You Create The Next Instagram?". FourHourWorkWeek.com.
  3. Keen, Andrew (March 30, 2012). "Keen On… Chad Mureta: How Apps Can Change Your Life TCTV". TechCrunch.
  4. Warner, Andrew (August 22, 2011). "Empire Apps: Pulling Off A Comeback In A Brand New Market – Chad Mureta". Mixergy.
  5. "Project EVO". Project EVO. Retrieved 2019-05-11.
  6. Haines, Bryan. "How to Start Your Own App Business". The Balance Small Business. Retrieved 2019-05-11.
  7. "Apps Abound | Expert Message Group". web.archive.org. 2012-02-22. Retrieved 2019-05-11.
  8. "Coastal Carolina University | Overview | Plexuss.com". plexuss.com. Retrieved 2015-10-14.
  9. Becoming an App Millionaire by Accident. Houston Chronicle. February 29, 2012.
  10. "CrunchBase Profile". CrunchBase.
  11. "Fingerprint Security-Pro". Apple App Store.
  12. "Fingerprint Security-Pro App Rating". Top App Charts. Archived from the original on 2012-06-18. Retrieved 2012-05-23.
  13. "Becoming an App Millionaire by Accident". San Francisco Chronicle. February 29, 2012.
  14. Brooks, Chad (2012-05-01). "How to Start an App Business". Fox Business Network.
  15. McCarty, Colleen. "Apps Abound". Expert Message Group. Archived from the original on 2012-02-22. Retrieved 2012-03-17.
  16. Mureta, Chad (27 March 2012). "App Empire: Make Money, Have a Life, and Let Technology Work for You". John Wiley & Sons – via Google Books.
  17. Mureta, Chad (2012). App Empire: Make Money, Have a Life, and Let Technology Work for You. Wiley. p. 205. ISBN 978-1-1181-0787-4.
  18. "The near death experience that created a tech millionaire - BBC News". Retrieved 2015-10-06.
  19. "EVO Planner: The First Personalized Flow System". Indiegogo. Retrieved 2019-05-07.
  20. "The App Revolution". sixtyminutes. Archived from the original on 2015-10-06. Retrieved 2015-10-06.
  21. "How to Create An App Empire: The Complete Interview with Chad Mureta". Retrieved 2015-10-06.
  22. "Emojji App Rating". Top App Charts. Archived from the original on 2012-06-09. Retrieved 2012-05-23.
  23. Too Many People Looking for Work, Now What?... Seeking Alpha. March 14, 2012.
  24. "Empire Apps".
  25. "Best Apps".
  26. "T3 Apps". Archived from the original on May 20, 2012.
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