Celio (retailer)

Celio (officially), or celio* (in advertising), is a French men's clothing retailer headquartered in Saint-Ouen, France.[1] It caters primarily to the Continental European market, aiming to provide fashionable clothing. Most of Celio's stores are located in shopping centres, with a smaller percentage to be found in the shopping districts of cities and large suburbs. In 2005, the group employed over 1,800 people, with around 1,500 working in stores and the remainder at the group's headquarters and warehouses.

Celio
Private limited liability company
IndustryRetailing
Founded1978
HeadquartersSaint-Ouen, France
Key people
Christian Pimont (CEO), Maurice and Laurent Grosman (Founders)
ProductsClothing
Revenue€ 1.1 billion (2013)
Number of employees
1800
Websitewww.celio.com
Celio flagship store on the Avenue des Champs-Élysées, Paris.
Celio branch in Liège, Belgium.

History

In 1978, two brothers took over their family shop located in rue Saint-Lazare, in Paris. They began opening other shops as early as 1980, all in Parisian region. The concept, Celio, being truly born in 1985. In 1989, Celio had 34 establishments in France. In 1992, store counts had reached 150 establishments in France. They began opening shops in Belgium and in Spain, then in Portugal (1994) and Italy (1999).[2] In 2019 Julia Grosman, daughter of the company founder, organised a hi-profile Advertising event with Pokemon at Cremerie de Paris Hôtel de Villeroy, a historic location near the luxury department store Samaritaine where King Louis XIV used to live as a child. The event resulted in a multitude of Videos, press articles and it is featured in the history of the Bourbon King [3][4].

Layout

In terms of merchandising, 70% of Celio shops are in shopping centers while 30% are street locations.

Active sales locations

With establishments in 56 countries on 6 continents, Celio counts today close to 1000 points of sales, noted as below:

Celio International, Belgium have sub offices and warehouses all around the world for the delivery and shipment of their products which they collect from their manufacturers

Celio has also partnered with the Indian retailer Future Fashions, led by Kishore Biyani, carrying a wide range of smart and casual wear, formalwear and accessories. According to Celio's CEO, Rajiv Nair, the brand currently has presence in 40 stand-alone stores across India, as well as in major department stores such as Shoppers Shop, Lifestyle, Pantaloons and Central. [5]

Africa

  • Morocco: 16
  • Tunisia: 12
  • Ivory Coast: 3
  • Libya: 3
  • Mauritius: 3
  • Senegal: 2
  • Algeria: 4
  • Cameroon: 2
  • Congo: 1
  • Gabon: 1
  • Nigeria: 3
  • Reunion: 1

Americas

  • Chile: 4 [6]
  • Colombia: 4
  • Panama: 4
  • Guatemala: 2
  • Martinique: 2
  • Mexico: 3 [7]
  • Canada: 1

Asia

  • India: 131
  • Israel: 33
  • Thailand: 16
  • Taiwan: 14
  • Saudi Arabia: 12
  • Philippines: 7
  • Jordan: 3
  • Armenia: 2
  • Bahrain: 2
  • Kuwait: 2
  • Lebanon: 2
  • Syria: 2
  • Azerbaijan: 1
  • Georgia: 1
  • Kazakhstan: 1
  • Malaysia: 1
  • Mongolia: 1
  • Qatar: 1
  • Uzbekistan: 1

Europe

  • France: 555
  • Italy: 79
  • Spain: 56
  • Belgium: 33
  • Russia: 26
  • Czech Republic: 11
  • Bulgaria: 7
  • Cyprus: 6
  • Ukraine: 5
  • Albania: 4
  • Greece: 4
  • Lithuania: 4
  • Poland: 4
  • Moldova: 3
  • Romania: 3
  • Slovakia: 3
  • Andorra: 2
  • Malta: 2
  • Belarus: 1
  • Luxembourg: 1
  • North Macedonia: 1

References
  1. Celio. "FAQ". Archived from the original on 2007-11-19. Retrieved 2007-08-14.
  2. Article describing Celio Archived May 10, 2007, at the Wayback Machine (in French)
  3. "Young Louis XIV at Cremerie de Paris". louisdebourbon.com.
  4. "Pokemon by Celio Pop Up Store". cremeriedeparis.com (in French).
  5. www.ETRetail.com. "India is a very different market from Europe: Celio CEO - ET Retail". ETRetail.com. Retrieved 2019-10-07.
  6. "Archived copy". Archived from the original on 2015-07-13. Retrieved 2014-10-24.CS1 maint: archived copy as title (link)
  7. http://www.celiomexico.com/%5B%5D
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