Casa Dragones

Casa Dragones is an independent, small batch, tequila producer made in Tequila, Jalisco, Mexico.[1]

Casa Dragones
TypeUltra-Premium Tequila
Country of originTequila, Mexico
Introduced2009 in United States
Proof (US)80
VariantsCasa Dragones Joven, Casa Dragones Blanco
Websitecasadragones.com, , Instagram

Casa Dragones was founded in 2009 by Bertha González Nieves,[2] the first woman to be certified as ‘Maestra Tequilera’ by the Academia Mexicana de Catadores de Tequila, the organization recognized by The Tequila Regulatory Council.[3] and MTV creator and iHeartMedia (iHeartradio) CEO Robert W. Pittman.

History

A member of the Dragones Cavalry, San Miguel de Allende

Casa Dragones is named after the Dragones from San Miguel de Allende: a cavalry led by Ignacio Allende that eventually helped spark the independence movement from the Spanish, which led to the Mexican War of Independence.

Although made in Jalisco, Casa Dragones is based in San Miguel de Allende.[4] The original stables of the Dragones cavalry, now called La Casa Dragones, is located at Recreo, 16, in San Miguel de Allende.

Casa Dragones originally only produced one blend, 'Tequila Casa Dragones Joven', but 5 years later, in 2014, they launched 'Tequila Casa Dragones Blanco'.[5][6]

Tequilas

Casa Dragones Joven
Casa Dragones Blanco

Casa Dragones is classified as a 100% Blue Agave tequila, and offers two types: Casa Dragones Joven [7] and Casa Dragones Blanco.[8]

Released in 2009,[9] Casa Dragones Joven is a blend of 100% Blue Agave new silver tequila and extra-aged tequila, rested in new American oak barrels for 5 years, to naturally create a complex taste for sipping.[10]

Casa Dragones Blanco was released in 2014 [11][12] and is a 100% Blue Agave silver tequila, produced without aging, to deliver the unaltered flavoring of agave.[13]

Terroir

Tequila has an appellation of origin, like cognacs and champagne - tequila can only be produced in certain municipalities of Jalisco, Michoacan, Nayarit, Guanajuato or Tamaulipas.[14] Casa Dragones harvests its agaves in The Valley of Tequila, Jalisco, located in the Trans-Mexican Volcanic Belt - a chain of active and inactive volcanoes across Mexico.[15]

Recognition

Accolades

2019, Casa Dragones was featured in Robb Report’s "The Best Tequilas You Can Buy" list.[16]

2019, Forbes featured Casa Dragones’ Joven as one of "The Best Spirits and Cocktails of 2019".[17]

2019, Casa Dragones’ Tasting Room and CEO Bertha González Nieves featured in luxury travel magazine, Departures.[18]

2018, Esquire named Casa Dragones' Tasting Room a 'must-visit spot in Mexico.[19]

2018, Vogue named Casa Dragones Blanco a "best gift this Summer".[20]

2018, Casa Dragones Blanco was featured in the first ever Bar Cart Awards as a mixologist’s essential.[21]

2017, CNN-travel named Casa Dragones Joven the best sipping tequila in the world.[22]

2017, Hailed "a Rose amongst Thorns" by luxury magazine Les Carats.[23]

2016, Travel + Leisure magazine, described Casa Dragones Joven as "likely the best sipping tequila made".[24]

2014, Casa Dragones Joven was named "Best Sipping Tequila" by Epicurious Magazine.[25]

May 2013, Wine Enthusiast rated Tequila Casa Dragones Joven a 96/100 – the magazine's highest tequila rating, saying, "The end result is extraordinarily smooth, with a very sweet, fruity, almost wine-like nose but a bold, pure peppery flavor that finishes cleanly".[26]

2011, Forbes named Casa Dragones as their Tastemaker's Top Tequila, and noted the Joven tequila as "smooth, fresh and inviting tequila meant for sipping".[27]

November 2010, Casa Dragones won the Grand Prix Stratégies du Luxe, a product and packaging design award for luxury brands. This was the first time a Mexican brand and a tequila had won this award[28]

In the media

Oprah Winfrey dubbed Tequila Casa Dragones her favourite tequila in an interview with Facebook Live[29] and on an Oprah's Favourite Things holiday television special.[30]

Casa Dragones was featured in Netflix’s Chef’s Table programme.[31]

2018, CEO Bertha González Nieves featured on the Today Show’s featurette, "Leading The Way", where she explained the story of Tequila Casa Dragones and named "Tequila’s Rising Star".[32]

Casa Dragones tequila was featured on Ellen as celebrity chef and TV host Ayesha Curry created mango cocktails for Ellen and Jennifer Aniston.[33]

Cultural figures

Casa Dragones’ Blanco & Joven tequila featured on Oprah's Favourite Things list in 2014,[34] 2017;[35][36] and Casa Dragones Blanco mini was featured in 2018.[37]

Casa Dragones was served at the Vanity Fair Oscars After Party, 2018.[38]

Martha Stewart selected Casa Dragones Joven as one of Martha's Finds on 17 December 2009.[39]

Ryan Seacrest listed Casa Dragones in his 2017 "multi-tasking must-haves",[40] and gave away Casa Dragones at the Grammys.[41]

Casa Dragones has received praise from the culinary world, including, but not limited to: Chef Scott Conant,[42] Chef Eric Ripert,[43] Chef Bobby Flay,[44] Chef Enrique Olvera,[45] Chef Thomas Keller,[46] Chef Martin Berasategui[47] and Chef Daniela Soto-Innes.[48]

Acclaimed bartenders and drinks experts such as Yana Volfson,[49] Adrian Evans[50] and Sandra Fernandez[51] have also commended Casa Dragones Tequila.

Other celebrities including musician Dr. Dre,[52] actor Jonah Hill & director Martin Scorsese,[53] actor Chris Pratt,[54] model Lilly-Rose Depp,[55] Huffington Post founder Arianna Huffington[56] and artist Spencer Tunick[57] have also displayed their affinity for Casa Dragones’ tequila.

Collaborations

Gabriel Orozco X Casa Dragones Collaboration

Casa Dragones announced an exclusive collaboration with TANE honoring September 16 and Mexican Independence. 16 sets were created in this collaboration. Each set comes with custom-crafted silver and obsidian coasters, silver tray, pepita engraved tequila glasses, silver glass identifiers, a silver bottle holder and top, and comes in a leather box.[58]

Artist Pedro Reyes collaborated with Casa Dragones in 2016. Exploring the traditional technique of Pepita glass engraving, Reyes featured an etching of his sculpture, "Epircuro" - 400 bottles were created.[59]

For the debut of Danh Vo's Slip of the Tongue exhibition at Punta Della Dogana Venice in 2015, the featured artist and curator transformed the signature Casa Dragones Joven bottle into a limited collection of 150 Special Edition Punta Della Dogana 2015 bottles. A second installment was exhibited at the Venice Biennale's 2015 Danish Pavilion, where an edition of 666 bottles were incorporated and sold.[60]

In 2012, Casa Dragones announced a special edition collaboration with Artist Gabriel Orozco in honor of his mid life retrospective.[61]

References

  1. "Tequila Casa Dragones - World's #1 Sipping Tequila". Casadragones.com. Retrieved 2017-06-22.
  2. "Entrepreneurs In The News". Inc.com. 2009-12-01. Retrieved 2011-09-09.
  3. Lopez, Isabel. "Introducing Bertha González , the "First Lady of tequila"". Nbclatino.com. Retrieved 2017-06-22.
  4. https://www.cnn.com/travel/article/san-miguel-de-allende-tour/index.html
  5. https://www.epicurious.com/expert-advice/best-tequilas-official-taste-test-results-article
  6. https://casadragones.com/culture-event/jamming-sessions-new-york-city/
  7. https://casadragones.com/sipping-tequila/casa-dragones-joven/
  8. https://casadragones.com/sipping-tequila/tequila-casa-dragones-blanco/
  9. https://www.forbes.com/sites/lisamogensen/2011/05/04/cult-hit-casa-dragones-todays-tastemakers-top-tequila/#6f865a4a4219
  10. https://casadragones.com/sipping-tequila/casa-dragones-joven/
  11. https://www.epicurious.com/expert-advice/best-tequilas-official-taste-test-results-article
  12. https://casadragones.com/culture-event/jamming-sessions-new-york-city/
  13. https://casadragones.com/sipping-tequila/tequila-casa-dragones-blanco/
  14. https://casadragones.com/tequila-terroir/
  15. Ferrari, Luca; Esquivel, Teresa; Manea, Vlad; Manea, Marina (2012). "The dynamic history of the Trans-Mexican Volcanic Belt and the Mexico subduction zone". Tectonophysics. 522-523: 122–149. Bibcode:2012Tectp.522..122F. doi:10.1016/j.tecto.2011.09.018.
  16. https://robbreport.com/food-drink/spirits/the-best-tequilas-you-can-buy-2849357/
  17. https://www.forbes.com/sites/adammorganstern/2018/12/30/the-best-spirits-and-cocktails-for-2019/#4f4484cafd3f
  18. https://www.departures.com/travel/creative-visionaries-flock-mexico-san-miguel-de-allende?iid=sr-link1
  19. https://www.esquire.com/lifestyle/a22623142/best-cities-in-mexico-to-visit/
  20. https://www.vogue.com/article/the-best-hostess-gifts-vogue-editors-have-given-and-received-this-summer
  21. https://www.townandcountrymag.com/leisure/drinks/g25477114/bar-cart-awards/
  22. https://www.cnn.com/travel/article/national-tequila-day-casa-dragones/index.html
  23. http://lescarats.com/product/les-carats-volume-3/
  24. https://www.travelandleisure.com/travel-guide/san-miguel-de-allende/things-to-do/casa-dragones-tequila
  25. https://www.epicurious.com/expert-advice/best-tequilas-official-taste-test-results-article
  26. "Archived copy". Archived from the original on 2014-07-29. Retrieved 2014-06-13.CS1 maint: archived copy as title (link)
  27. https://www.forbes.com/sites/lisamogensen/2011/05/04/cult-hit-casa-dragones-todays-tastemakers-top-tequila/#2668dd434219
  28. "Mexican Craftsmanship - Tequila Casa Dragones". Casadragones.com. Retrieved 2017-06-22.
  29. http://casadragones.com/events/?vid=Oprahs-Favorite-Tequila
  30. http://casadragones.com/events/?vid=Oprahs-Favorite-Tequila
  31. Netflix’s Chef’s Table, Season 2, Episode 4
  32. https://www.today.com/video/meet-tequila-s-rising-star-entrepreneur-1415497795548
  33. https://www.youtube.com/watch?reload=9&v=rmQL30CAqH0
  34. http://www.oprah.com/gift/oprahs-favorite-things-2014-tequila-blanco?editors_pick_id=54426
  35. http://www.oprah.com/gift/oprahs-favorite-things-2017-full-list-tequila-blanco-and-joven?editors_pick_id=71355
  36. http://casadragones.com/culture-event/favorite-things-2017/
  37. https://casadragones.com/culture-press/oprahs-favorite-things/
  38. https://www.nytimes.com/2017/02/27/fashion/vanity-fair-oscars-2017-party.html
  39. "Video: Sipping Tequila". Martha Stewart. 2011-03-19. Retrieved 2017-06-22.
  40. https://nypost.com/2017/06/07/ryan-seacrests-multitasking-must-haves-sneakers-headphones-tequila/
  41. https://www.instagram.com/p/BtwQ3d8HjY0/
  42. http://younghollywood.com/videos/lifestyle/hot-spots/cooking-up-greatness-with-chef-scott-conant.html
  43. https://www.youtube.com/watch?v=NmjzUQSZWfI
  44. https://www.youtube.com/watch?v=JmTLxs_eKZc
  45. https://www.youtube.com/watch?v=OdWTt2vTJ5c
  46. https://wineindustryadvisor.com/2018/07/18/napa-wine-train-tequila-casa-dragones-tequila-day
  47. https://www.instagram.com/p/BzvoEp1hBuw/
  48. https://www.vogue.com/article/chef-daniela-soto-innes
  49. https://www.vogue.com/article/yana-volfson-cosme-and-atla-mezcal-cocktail-cinco-de-mayo
  50. http://cocktail.review.com.np/drink/evans/
  51. https://www.youtube.com/watch?v=3UcY1F-IXoM
  52. http://www.esquire.com/blogs/food-for-men/bartender-wisdom-skybar-mondrian-030812
  53. https://www.bonappetit.com/columns/back-of-the-napkin-columns/article/jonah-hill-interview
  54. https://www.vanityfair.com/hollywood/2017/01/chris-pratt-cover-story
  55. https://vmagazine.com/article/about-last-night-v-lily-rose-depp-celebrate-halloween-at-janes-carousel/
  56. https://www.thetimes.co.uk/article/cocktail-hour-with-arianna-huffington-wl9fhk2xd
  57. https://www.nytimes.com/2012/06/03/opinion/sunday/catching-up-with-spencer-tunick.html?_r=3&
  58. https://robbreport.mx/gentleman/esta-lujosa-coleccion-de-plata-es-para-verdaderos-amantes-del-tequila/
  59. https://casadragones.com/culture-event/mag-market-of-arts-gastronomy-san-miguel/
  60. https://www.bevnet.com/news/spirits/2015/tequila-casa-dragones-introduces-artist-inspired-expression/
  61. http://style.time.com/2012/11/14/the-art-of-tequila-casa-dragones-introduces-gabriel-orozco-designed-bottles/
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