Caffeine (service)

Caffeine is a social broadcasting platform (live streaming) that delivers live, interactive content at the intersection of gaming, sports, and entertainment. Caffeine has raised $146 million to date from investors in 3 rounds led by 21st Century Fox, Andreessen Horowitz, and Greylock Partners. Caffeine secured a $100 million investment in September 2018 from 21st Century Fox with chairman Lachlan Murdoch joining Caffeine's board, as well as the creation of a newly formed joint venture called Caffeine Studios.[1] The studio produces exclusive gaming, esports, sports, and live entertainment content that is streamed to Caffeine's audience.[2]

Caffeine
Type of site
Live streaming, streaming video
Area servedWorldwide
Founder(s)
URLcaffeine.tv
CommercialYes
RegistrationOptional
LaunchedJanuary 31, 2018 (2018-01-31) (Pre-Release)
Current statusActive

Both Caffeine and Twitch partnered with celebrities to host pre-game celebrations for Super Bowl 2020.[3] Caffeines celebrities included JuJu Smith-Schuster and Offset.[3]

References
  1. Flynn, Kerry (2019-01-23). "Gaming creators are warming up to Fox-backed Twitch competitor Caffeine". Digiday. Retrieved 2019-10-23.
  2. Roettgers, Janko; Roettgers, Janko (2018-09-05). "21st Century Fox Invests $100 Million in Social Live-Streaming Startup Caffeine". Variety. Retrieved 2019-10-23.
  3. Stephen, Bijan (30 January 2020). "Twitch and Caffeine are hosting their own Super Bowls before the big game". The Verge. Retrieved 23 February 2020.
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