CKWD

CKWD-FM is a Canadian radio station broadcasting at 95.3 FM in Calgary, Alberta owned by Jim Pattison Group. The station broadcasts a country music format branded as WILD 95.3. CKWD's studios & offices are located on 58th Avenue Southwest in Calgary, while its transmitter is located on Old Banff Coach Road. The station is owned & operated by Jim Pattison Group who also owns sister station CKCE-FM.

CKWD-FM
CityCalgary, Alberta
Broadcast areaCalgary Metropolitan Region
BrandingWild 95.3
SloganCalgary's New Country
Frequency95.3 MHz (FM)
First air dateApril 25, 2014
FormatCountry
ERP100,000 watts
HAAT272.9 meters
ClassC1
Call sign meaningC K WilD (station branding)
Former call signsCHPK-FM (2014-2016)
OwnerJim Pattison Group
(Jim Pattison Broadcast Group Ltd.)
Sister stationsCKCE-FM
WebcastListen Live
Websitewild953.com

History

CKWD-FM's license was granted by the Canadian Radio-television and Telecommunications Commission on May 24, 2012.[1] On May 16, 2013, the Jim Pattison Group acquired CKCE-FM from Bell Media, as part of divestments from its purchase of Astral Media. The newly acquired station was consolidated into the facilities of 95.3.[2] The station officially launched as CHPK-FM on April 25, 2014 with an adult album alternative format as 95.3 The Peak.[3][4]

At 10:15 a.m. on February 29, 2016, CHPK flipped to country branded as Wild 95.3; the station's general manager Eric Stafford cited low interest and ratings for the station's AAA format as an impetus for the switch. He believed that The Peak was unable to fully distinguish itself from its main competitor, CFEX-FM, in order to remain competitive. The new Wild format competes mainly against the historically dominant CKRY-FM; Stafford stated that Wild would have a younger-skewing format with a focus on newer material and fewer "throwback" songs.[5] In addition, the station changed call letters to CKWD-FM.[6]

References
  1. Broadcasting Decision CRTC 2012-308, Licensing of new radio stations to serve Calgary, Alberta, CRTC, May 24, 2012
  2. "Pattison group looks to buy castoffs from Bell Astral deal". The Vancouver Sun. Retrieved 22 May 2013.
  3. "95.3 The Peak Calgary Debuts". Radio Insight. Retrieved 5 May 2014.
  4. 95.3 The Peak Debuts
  5. "Calgary's new Wild 95.3 replaces Peak radio, because 'there just wasn't enough interest'". Calgary Herald. Postmedia. Retrieved 2 March 2016.
  6. http://airchecker.ca/2016/03/06/canadian-radio-news-recap-february-2016/


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