Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners (also known as BSSP) is an agency headquartered in Sausalito, California,[1] providing services in advertising, online content, experiential marketing, web development, data analytics, integrated communications planning, and strategic brand consulting. BSSP is one of the largest independent agencies on the West Coast.[2]

Butler, Shine, Stern & Partners
Private
IndustryAdvertising, Marketing, Design, Interactive, Media, Strategy
Founded1993
Headquarters
Sausalito, CA
Area served
National
Key people
John Butler
Greg Stern
David Eastman
Patrick Kiss
Lindsay Grant
Vince Genovese
Number of employees
90+
Websitehttp://www.bssp.com

History

Butler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave Goodby, Silverstein & Partners to form their own agency. Greg Stern joined shortly thereafter as Chief Executive Officer.[3]

In 2003, BSSP acquired SF Interactive (SFI).[4] In 2005, they launched Cleaver Content, an in-house studio that the agency leverages to shoot, edit, code, design and produce all forms of content.

In 2006, BSSP took over BMW's MINI Cooper account after Crispin, Porter + Bogusky dropped them for Volkswagen.[5] In 2009, BSSP won a Gold Effie Award for their MINI Clubman advertising campaign.[6] Awarded Small Agency of the Decade by Adweekmedia: Best of 2000s.[7] BSSP was named one of the top Places to Work in the U.S. by Outside Magazine in 2011, 2012, 2013 and 2014.

In 2017, the agency's founding partners Greg Stern and John Butler began a leadership succession plan with the appointment of David Eastman as CEO. In 2018, BSSP was named AdAge's Small Agency of the Year[8] based on their accomplishments with clients including Mitsubishi, Blue Shield of California, and leading basketball videogame title NBA 2K.

Current clients

Mitsubishi, Blue Shield of California, NBA 2K, City of Hope, Greyhound, Sorel, FootJoy, Sovos Brands (Raos, Michael Angelos), Traditional Medicinals Tea, and Parallel

References
  1. "Company Overview of Butler, Shine, Stern & Partners, LLC". Bloomberg. Retrieved 10 April 2018.
  2. "Butler, Shine, Stern & Partners LLC". Dun & Bradstreet. Retrieved 16 April 2020.
  3. "John Butler: 13 Good Years and Two That Sucked"
  4. https://www.nytimes.com/2003/01/27/business/media/butler-shine-stern-buys-sf-interactive.html
  5. "Getting Creative With Mad Ave"
  6. ""2009 Effie Awards Gold Automotive"". Archived from the original on 2009-06-08. Retrieved 2009-06-18.
  7. "Adweek Media: Best of 2000s"
  8. "BSSP is Ad Age's Small Agency of the Year". Retrieved 2018-11-30.
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