Brio (soft drink)

Brio is a Canadian variation of a chinotto soft drink. Chinotto is a bittersweet flavoured carbonated soft drink originating in Italy in the 1930s.[1] Brio is known to be a sweeter variant.[2]

Brio Italian Soda Drink

Brio was created by three Italian immigrants in Toronto, Ontario, Canada, in 1959—Elio Madonia, who immigrated to Canada in 1950 from Corleone, Sicily, and his partners Giuseppe Panacci and Angelo Pirrello that he had met during his time as an insurance salesman.[3][4] The chinotto extract is imported from Italy, but bottled in Canada.[4] It has become a popular beverage in Ontario, particularly among Italian immigrants, serving as a marker of identity for the Italian diaspora in Canada.[5][6]

In April 2018, the LCBO launched an alcoholic version of Brio mixed with vodka.[7]

References
  1. Zahuranec, Diana (2016-06-04). "The cult of Chinotto, Italy's national soda - The Grand Wine Tour". The Grand Wine Tour. Retrieved 2018-05-31.
  2. "14 Cool Canadian Soda Pops | Food Network Canada". foodnetwork.ca. Retrieved 2018-05-31.
  3. Imagiamedia.ca (January 16, 2017). "Elio Madonia - Community builder - Panoram Italia". www.panoramitalia.com.
  4. "OUR STORY". Brio Italian Soda Drink. Retrieved 2018-05-31.
  5. "How lager conquered the world: Food historian argues it globally dominated because it's 'clean'". National Post. 2016-03-11. Retrieved 2018-05-31.
  6. "Elio Madonia pays it forward | The Star". thestar.com. Retrieved 2018-05-31.
  7. "BRIO HARD SODA WITH VODKA | LCBO". www.lcbo.com. Retrieved 2018-05-31.
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