Brett Doar

Brett Doar is a multi-disciplinary artist, engineer and contraptionist known for building Rube Goldberg machines and other interactive and kinetic devices. Doar is best known for his roles as a primary engineer for the Rube Goldberg machine in OK Go's "This Too Shall Pass" music video,[1] lead engineer and creative director for "Red Bull Kluge,"[2] and creator of GoldieBlox's "Princess Machine".[3] He lives and works in Los Angeles, CA.[4]

Early life and education

Doar was born in Cambridge Massachusetts and was raised in Charlotte, NC. As an undergraduate he studied Architecture, linguistics, literature and screenwriting at 4 universities before earning his B.A. from New School University in New York City. He earned an M.F.A. from the Arts, Computation and Engineering program at UC Irvine in 2009.[5] He has worked as a commercial fisherman in the Bering Sea, a bus driver, a film and video editor, and a teacher at the preschool, middle school and university level.

Work

Doar was a primary engineer of the Rube Goldberg machine for OK Go's "This Too Shall Pass" music video, which premiered on YouTube on 2 March 2010 and achieved over 6 million views within six days.[6] Following the viral success of this music video, Doar built a Rube Goldberg machine for The Colbert Report which was set off by Stephen Colbert in front of a live audience to coincide with OK Go's performance on the show on 29 April 2010.[1]

In 2013, Doar created the "Princess Machine" that was featured in an ad for GoldieBlox.[3] The ad launched on YouTube in November 2013 and garnered over 8 million views in 4 days.[7]

In 2014, Doar created the machine used in the promotional trailer for the Android release of the mobile video game, Leo's Fortune.[8]

References
  1. Itzkoff, Dave. "Welcome to The Colbert Machine". Retrieved 20 September 2016.
  2. Torchinsky, Jason. "The Man Behind The World's Biggest Rube Goldberg Machines Explains How You Control Chaos". Retrieved 20 September 2016.
  3. Times, Los Angeles. "GoldieBlox video: Inspiring girls to be builders". latimes.com. Retrieved 20 September 2016.
  4. "Brett Doar – Linkedin Page". Linkedin. Retrieved 20 September 2016.
  5. UCI. "Domino Effect". communications.uci.edu. Retrieved 20 September 2016.
  6. Hare, Breeanna. "Who killed the music video star?". CNN. Retrieved 20 September 2016.
  7. Dredge, Stuart (13 May 2014). "GoldieBlox agreed to pay $1m to charity in Beastie Boys settlement". The Guardian. ISSN 0261-3077. Retrieved 20 September 2016.
  8. "Ad of the Day: This Rube Goldberg Device Promotes a Video Game by Bringing It to Life". Retrieved 20 September 2016.
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