Bread (charity)

Bread's primary objective is to assist children living in poverty.[8] On a weekly basis a team of volunteers (consisting of University of Auckland Medical Students) mentor children from low decile intermediate schools. The sessions consists of activities such goal setting, university research and career pathway advice. The volunteers stay with the students for six months each to make a lasting impact. Founder Mustafa Sheikh says "we want to show these students they are capable of anything regardless of where they come from".[9]

Occasionally Bread also takes supercars to show the children. This has included a $1,000,000 Lamborghini Aventador SVJ.[10]

Students looking at a Lamborghini Aventador SVJ

Bread 2018 Charity Rally, Auckland New Zealand.

Bread hosts a variety of annual motorsport activities to raise funds.[11] Its major sponsors include Hampton Downs and Giltrap Group. The events are limited to supercars which include manufacturers such as Ferrari, Lamborghini, McLaren and Porsche. Every year a group of 40 supercars gets a police escort down Queen Street.[12] Bread also hosts a number of track days at the local racetrack Hampton Downs Motorsport Park.[13]

Bread donated to families in need during the national lockdown due to the COVID-19 pandemic in 2020.[14] Founder Mustafa Sheikh, under the rap alias Lil Mussie, released a single titled 'How About You?' which gained 250,000 streams in the first month.[15] The track was aimed at generating awareness for the charity through music with the song focusing on the founding of the charity and the hardships endured. Lil Mussie also took on UFC fighter Shane Young in a $1000 Call of Duty Challenge.[16] Lil Mussie, having lost, donated $1000 to a family living in Gisborne.[17][18]

Official website