Brand Keys

Brand Keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics.[1][2][3] Brand Keys is headquartered in New York, NY and has offices in Dublin, Dubai, London, Madrid, Sydney, and Tokyo.[4]

Brand Keys, Inc.
Privately held company
IndustryResearch Consultancy, Media, Advertising, Public Relations, Entertainment, Retail, Wholesale, Fashion
Founded1984
HeadquartersNew York, United States
Key people
Robert K. Passikoff, Ph.D., Founder and President
Leigh Benatar, EVP
ProductsPredictive Brand Equity, Loyalty, and Engagement Metrics,
Traditional Market Research,
Communications Research,
Media Testing,
Brand-to-Media Engagement(B2ME),
Business-to-Business (B2B),
Business-to-Consumer (B2C),
Websitewww.brandkeys.com

Overview

History

Robert Passikoff founded Brand Keys in 1984 and developed the consumer listening system to show measures of brand equity.[5] The approach identifies what motivates, maintains, reinforces, and drives consideration, engagement, purchase behavior, and consumer loyalty.[6]

Methodologies

Research conducted by the Advertising Research Foundation indicated that the methodological framework utilized by Brand Keys is the most successful at predicting sales and subsequent changes in real-world consumer behavior. The Advertising Research Foundation also independently validated these assessments via their "First Opinion" Review.[7]

See also

References
  1. Brand Keys, Inc.: Private Company Information - Businessweek
  2. T-Mobile's AT&T-mocking ads likely to retire - Washington Times
  3. CNN.com - Robert Passikoff, Brand Keys - Jan 28, 2005
  4. BrandKeys | Brand Keys, World Leader in Customer Loyalty and Engagement Metrics
  5. The Brands with the highest Customer Loyalty of 2011, by Brand Keys | More Than Branding
  6. https://www.nytimes.com/2010/11/18/fashion/18KIM.html?pagewanted=all
  7. http://s3.amazonaws.com/thearf-org-aux-assets/downloads/research/ARF_Review_Brand_Keys_for_release.pdf

Further reading
  • Goetzl, David (Jan 18, 2008). "Brand Keys Cites Ads Likely To Score In Super Bowl". Media Post. Retrieved May 17, 2012.
  • "Brand Loyalty Leaders make connections, study says". Household and Personal Products Industry Magazine. December 1, 2010. Archived from the original on September 23, 2014. Retrieved May 17, 2012. (subscription required)
  • Gliniewicz, Leah (August 17, 2004). "Fleet, Discover Top 'Loyalty Index'; Mutual Funds Fall.(Brand Keys survey on customer loyalty to financial services companies)". American Banker Magazine. Retrieved May 17, 2012. (subscription required)
  • "The Biz: Studies take close look at receptivity". Advertising Age. March 31, 2003. Retrieved May 17, 2012. (subscription required)
  • "ARF First Opinion Review of Brand Keys' Measurement Methodology" (PDF). Brand Keys. Jan 30, 2007. Retrieved March 5, 2014.
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