BookBub

BookBub is a book discovery service that was created to help readers find new books and authors.[2] The company features free and discounted ebooks selected by its editorial team,[3] as well as book recommendations,[4] updates from authors,[5] and articles about books.[6] The service is free for readers[7] and includes a website and personalized email newsletters.[4] The Guardian called BookBub the “Groupon of e-books.”[8]

BookBub
Type of businessPrivate
Founder(s)
Industry
Employees120
URLbookbub.com
Alexa rank9,227 (March 2020)[1]
RegistrationOptional
Launched2012

The company is headquartered in Cambridge, Massachusetts.[4]

History

BookBub was founded in January 2012 by Josh Schanker and Nicholas Ciarelli with no outside funding.[9]

In September 2014, BookBub launched in the UK.[10]

In 2015, BookBub had over 40 employees, raised $7 million in funding, and expected to be the catalyst for 20 million eBook purchases.[11][12]

In 2019, BookBub had 120 employees, 15 million subscribers, and launched an audiobook division called Chirp.[4]

Business model

The newsletter is free to customers but authors and publishers pay to be featured in the newsletter.[9] Authors and publishers use BookBub to gain exposure with the intention to increase future sales.[9] The cost to have your book feature depends on the genre and price of the book.[10] In 2014, the cheapest slot was $40 to advertise a free book of African-American interest.[10] BookBub rejects about 80 to 90 percent of requests for eBooks to be featured.[13]

References
  1. "fbookbub.com Competitive Analysis, Marketing Mix and Traffic". Alexa Internet. Retrieved 2020-03-16.
  2. Turchi, Megan (August 1, 2016). "Cambridge-based startup helps readers browse books in the digital world". Boston.com. Retrieved 2020-05-26.
  3. Kolodny, Lora (May 1, 2014). "BookBub Raises $3.8M to Help Readers Find E-Book Deals Online". The Wall Street Journal. Retrieved 2020-05-26.
  4. Green, Alex (December 1, 2019). "BookBub and an Age-Old Question: What to Read Next?". Publishers Weekly. Retrieved 2020-03-18.
  5. Donelan, Katie (January 4, 2016). "Introducing BookBub New Release Alerts". BookBub Partners Blog. Retrieved 2020-05-26.
  6. "BookBub Blog". BookBub Blog. Retrieved 2020-05-26.
  7. Leighton, Mara (August 29, 2019). "BookBub is a free newsletter that lets you know when the books you want to read are on sale — here's how it works". Business Insider. Retrieved 2020-05-26.
  8. Bridle, James (2015-01-25). "BookBub – it's Groupon for ebooks". The Guardian. ISSN 0261-3077. Retrieved 2020-03-16.
  9. Kirsner, Scott; Columnist, Globe. "BookBub, Cambridge site promoting free and discounted e-books, approaches one million subscribers". Boston.com. Retrieved 2020-03-16.
  10. "BookBub launches in the UK | The Bookseller". www.thebookseller.com. Retrieved 2020-03-16.
  11. "E-book service BookBub raises $7m and pushes its global expansion". www.betaboston.com. Retrieved 2020-03-16.
  12. Trachtenberg, Jeffrey A. (2015-12-28). "Daily E-Book Deals Are Gaining Traction". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-03-16.
  13. "Bookbub Is Luring Book Lovers To Site For Great Deals". www.inquisitr.com. Retrieved 2020-03-16.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.