BlueFocus Communication Group

BlueFocus Communication Group is an ad agency engaged in marketing, similar to WPP or Omnicom Group.[1]

BlueFocus Communication Group
Public company
Traded as
IndustryAdvertising
Founded1996 (1996)
Headquarters
Beijing
,
China
Website/www.bluefocusgroup.com/

Since 2014, it has engaged in international expansion.[1]

In 2014, it was ranked as the 17th largest ad agency in the world.[1]

In 2017, it attempted to merge its international efforts with US-based Fluent, but eventually discontinued the effort over political concerns.[2] In 2019, it advanced into an arrangement whereby its international subsidiaries were partially divested into a separate company Blue Impact, which was to be purchased by a special purpose acquisition company (SPAC) Legacy Acquisition led by ex-Procter & Gamble executives Edwin Rigaud and Darryl McCall to publicly list in the United States.[2][3]

References
  1. "What You Need to Know About China's Rapidly Growing BlueFocus". adage.com. 2014-04-27. Retrieved 2020-04-26.
  2. "BlueFocus advertising & marketing assignments at Adbrands.net". www.adbrands.net. Retrieved 2020-04-26.
  3. "Ex-P&G execs to run agencies spun off from Blue Focus".
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