Bharatiya Digital Party

Bharatiya Digital Party is a Marathi YouTube Channel, popularly known as BhaDiPa. They are known for their comedy and music videos. As of October 2018, it had 150 Million views across their Facebook page and Youtube Channel and more than 1 Million followers.[1] The channel was founded by Sarang Sathaye, Anusha Nandakumar and Paula McGlynn.

Bharatiya Digital Party
Bharatiya Digital Party
Personal information
Nationality India
YouTube information
Also known asBhaDiPa
Created by
  • Sarang Sathaye
  • Paula McGlynn
  • Anusha Nandakumar
Years active2016–present
Genre
Subscribers619,000 subscribers
(as of 18 October 2019)
Updated 18 October 2019

Work

In 2016, BhaDiPa started the satirical talk show Casting Couch with Amey and Nipun, hosted by Amey Wagh and Nipun Dharmadhikari. It is inspired by Zach Galifianakis' Between the Two Ferns. The show aired 7 episodes with celebrity guests that include Sai Tamhankar, Shriya Pilgaonkar, Sakhi Gokhale, Priya Thombre, Swanandi Tikekar, Priya Bapat and Radhika Apte.[2] They also released a song titled Maharashtra Desha, sung by Mithila Palkar and Gandhaar, on the occasion of Maharashtra Day in 2016.The video was directed by Sarang Sathaye.[3] In 2017, they organised a Marathi stand-up comedy event called Secret Marathi Stand-up. The line-up of comedians for the event included Sarang Sathaye, Aditya Desai, Gaurav Pawar, Divya Kharnare, Omkar Rege, Darshan Sonvale, Chetan Muley and Nipun Dharmadhikari.[4] They hosted shows in Mumbai, Pune, Thane, Vashi, Navi Mumbai, Nagpur and Nashik.[5]

They collaborated with comedian Abish Mathew in 2018.[6] They also produced the short film titled Aai, Privacy & Me featuring Renuka Daftardar, Mrinmayee Godbole and Alok Rajwade, written by Varun Narwekar and Sarang Sathaye.[7] In 2018, they created a Harry Potter spoof video, titled If Hogwarts was a Marathi School, featuring actors like Abhay Mahajan and Mohan Agashe.[8] They also have various series like Aaplya Baapachi, Aai series and Miss Manners che Sanskar Varga.[9]

In 2019, BhaDiPa started producing neutral election-related content in the run up to the 2019 Lok Sabha elections. They also received funding under the Google News Initiative to develop new product features and improve the news experience of YouTube.[10] They launched a platform called Lok Manch, where they interacted with Devendra Fadnavis, the chief minister of Maharashtra; Swabhimani Paksha leader Raju Shetti and NCP leader, Supriya Sule.[11]

References
  1. Krishna, Navmi (27 October 2018). "YouTube channels in regional languages are growing and how". The Hindu. ISSN 0971-751X. Retrieved 16 June 2019.
  2. Karkare, Aakash (1 August 2016). "Web series 'Casting Couch with Amey & Nipun' is hilarious, irreverent and spares no one". Scroll. Retrieved 16 June 2019.
  3. Parande, Shweta (2 May 2016). "Maharashtra Day Song 'Maharashtra Desha' by Mithila Palkar and Gandhaar highlights drought situation in the beautiful Indian state (Video)". India.com. Retrieved 16 June 2019.
  4. "'Secret Marathi Stand-up' a laugh riot". The Times of India. 7 November 2017. Retrieved 16 June 2019.
  5. "Marathi stand-up comedy gets a shot in the arm; will growing audience ensure comedians have the last laugh?". Firstpost. Retrieved 16 June 2019.
  6. "'भाडीपा'च्या व्हिडिओत झळकणार अबिश मॅथ्यू; म्हणतोय, 'भाऊ… मीपण मराठी'". Loksatta (in Marathi). 9 August 2018. Retrieved 16 June 2019.
  7. "Watch: The mother of all meddlers in short film 'Aai, Privacy & Me'". Scroll.in. 5 February 2018. Retrieved 16 June 2019.
  8. "Meet Hari Potdar, Hagrat Mama and Bumbledore from the new Pune branch of Hogwarts". Scroll.in. 13 July 2018. Retrieved 16 June 2019.
  9. Vaidya, Ketan (23 February 2019). "PL Deshpande to BhaDiPa: Bridging laughs". DNA India. Retrieved 16 June 2019.
  10. Parekh, Rujuta (29 March 2019). "BhaDiPa's neutral content set to woo young voters". The Times of India. Retrieved 17 June 2019.
  11. "After Fadnavis & Shetti, it's Supriya Sule's turn to face rapid fire round of questions". The Indian Express. 21 February 2019. Retrieved 17 June 2019.
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