Betty Bossi

Betty Bossi is a Swiss cookbook publisher.[1] The Betty Bossi brand published various cookbooks and newsletters and sponsored various cooking contests.[2] Shirley Eu-Wong, author of Culture shock!: Switzerland, said that Betty Bossi "recipe booklets can be found in almost any Swiss-Romande kitchen cabinet."[3] The brand is operated by Betty Bossi AG/Betty Bossi SA, headquartered in Zurich,[4][5] which is owned by the Coop group.

Betty Bossi
Subsidiary
IndustryPublishing
Headquarters
Zürich 
,
Switzerland 
ParentCoop Group
Websitewww.bettybossi.ch

History

The name originates from "Betty Bossi", a fictional character created in the mid-1950s, taking inspiration from Betty Crocker.[1] Gary Genosko, author of "Better than butter: Margarine and simulation," said that the character "Betty Bossi" was "a kind of Franco-Swiss Betty Crocker".[2] Bossi was said to be the inventor of "tartines," a bread-and-butter snack.[2]

For a period of time around 2003, Swiss International Air Lines offered a buy on board service in economy class on European flights generally 70 minutes or longer, with menu items from Betty Bossi.[6]

In 2012 the company was purchased outright by Coop, which had previously taken a 50% stake in 2001.[7]

After its initial investment Coop launched a range of Betty Bossi-branded convenience foods in its stores, which as of 2018 had expanded to around 1,400 lines.[8]

References
  • Eu-Wong, Shirley. Culture shock!: Switzerland. Graphic Arts Center Pub. Co., 1996. ISBN 1558682481, 9781558682481. Limited preview available on Google Books. Est. 1986
  • Genosko, Gary. "Better than butter: Margarine and simulation." - in Clarke, David B., Marcus A. Doel, William Merrin, and Richard G. Smith (editors). Jean Baudrillard: Fatal Theories. Routledge, 2009. ISBN 1134040717, 9781134040711. Available on Google Books.

Notes
  1. Engeler, Eliane. "Swiss seek to settle debate over the true fondue." Associated Press at USA Today. 12 October 2009. Retrieved on 24 September 2012. Alternates: From the Victoria Advocate, From The Star, from the Rutland Herald.
  2. Genosko in Clarke et al p. 84.
  3. Eu-Wong p. 126.
  4. "Impressum." (German) Betty Bossi. Retrieved on 24 September 2012. "Betty Bossi AG Bürglistrasse 29 CH-8021 Zürich"
  5. "Impressum." (French) Betty Bossi. Retrieved on 24 September 2012. "Betty Bossi SA Bürglistrasse 29 CH-8021 Zurich"
  6. "Swiss Economy Food and drinks Europe." () Swiss International Air Lines. 14 May 2004. Retrieved on 24 September 2012.
  7. "Coop kauft «Betty Bossi»." 20 Minuten. 21 December 2012. Retrieved on 20 June 2019.
  8. "Betty Bossi factsheet." Coop. 31 December 2018. Retrieved on 20 June 2019.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.