Bench (Philippine clothing brand)
Bench (stylized as bench/ or BENCH/) is a Philippine retail brand of clothing, bags, accessories, footwear and fragrances owned by Suyen Corporation.
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 A Bench outlet | |
| Product type | Apparel |
|---|---|
| Owner | Suyen Corporation |
| Country | Philippines |
| Introduced | August 3, 1987 |
| Markets | Asia, North America, Oceania |
| Website | www.benchtm.com |
Bench was established in 1987, opening as a small store selling men's T-shirts[1] in an outlet of the SM Department Store (now The SM Store).[2] In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.[2]
The company has since grown to include a ladies' line, underwear, fragrances, housewares, snacks and other lifestyle products. Bench has expanded to overseas territories, including the United States, Middle East, China, Myanmar, and Singapore.[1]
References
- Dumlao-Abadilla, Doris (3 December 2018). "Globalizing corporate Philippines". business.inquirer.net. Philippine Daily Inquirer. Retrieved 29 September 2019.
- "Business Talk with Ben Chan of BENCH/". Philippine Primer. 9 October 2017. Retrieved 30 January 2020.
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