Baguette (bag)

Baguettes are small, compact handbags, designed by Italian fashion company Fendi in 1997. Popularized on Sex and the City in the late 1990s and early 2000s, this product is often cited as the first it bag.[1]

The Baguette concept was for a small, streamlined bag, carried on a short strap, that could be adapted for different looks, colors and textures while still having a consistent aesthetic.[2] It marked a contrast from many popular purses at the time, which were large totes.

Small and little-known, Fendi lent Baguettes as props for HBO's Sex and the City, a new show that was fast growing in popularity. Sarah Jessica Parker has credited her bag for establishing the show and her character, Carrie Bradshaw, saying "Having Carrie wear the Baguette was a defining moment for us, and marked the beginning of everything. The timing was perfect for the story we were telling and the character I was playing; the Baguette was the perfect embellishment. Once Fendi loaned us items, everyone was more willing to do so, which helped us dramatically in conveying Carrie’s decadence."[3]

References
  1. Joyce Corrigan. "History of an It Bag". Marie Claire.
  2. "The first 'it' bag". Financial Times.
  3. Achille Bonito Oliva et. al., The Fendi Baguette Book, New York: Rizzoli Press, 2012.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.