BALR.

BALR. is a Dutch brand founded in 2013 by professional football players Demy de Zeeuw and internet entrepreneurs Ralph de Geus and Juul Manders. Eljero Elia and Gregory van der Wiel became shareholders, with the latter selling his shares in 2018[2]. De Zeeuw, Manders and De Geus came up with the concept after brainstorming together to realise De Zeeuw's passion for fashion. [3]

BALR.
BV
IndustryFashion
Founded2013
FoundersDemy de Zeeuw, Juul Manders and Ralph de Geus
HeadquartersAmsterdam, The Netherlands
Key people
Demy de Zeeuw, Juul Manders and Ralph de Geus
Productsclothing
Websitewww.balr.com
Footnotes / references
[1]

The brand is known for designs with the colours black and white. BALR. aims to make the life of a professional football player accessible to a wider audience.[4]

BALR. sells their products online and in store. In 2014, a pop-up shop was opened in Amsterdam.[5] This was the first time products from the brand could be purchased in-store. The first store opened on November 4, 2016 in Amsterdam at the Kalverstraat.

The label gained traction in 2014 when a lot of professional players started to get spotted with BALR. products, although they have no affiliation with the brand like players have with many other brands.[6]

References
  1. "BALR. Oprichting: Private Company Information - CoutureFashion". Couturefashion.nl.
  2. . Algemeen Dagblad. Retrieved July 22, 2019.
  3. ". Kamer van Koophandel. July 16, 2019. Retrieved July 22, 2019.
  4. "Demy De Zeeuw En Eljero Elia Beginnen Kleding Merk. Manify. January 11, 2015. Retrieved May 11, 2016.
  5. "Demy De Zeeuw Opent Eigen BALR. Pop-up Store. Fashion & Lifestyle TV. Retrieved May 11, 2016.
  6. "BALR. Luxury Sports Brand. SoccerBible. May 10, 2014. Retrieved May 12, 2016.
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