B. Joseph Pine II
B. Joseph Pine (born 1958) is an American author.
Bibliography
- Mass Customization: The New Frontier in Business Competition, 1992
- Do You Want to Keep Your Customers Forever?, B. Joseph Pine II, Don Peppers, Martha Rogers, Harvard Business Review Classics (Originally published in Harvard Business Review in March 1995), 2010
- The Experience Economy: Work is Theatre & Every Business a Stage, B. Joseph Pine, James H. Gilmore, 1999
- Authenticity: What Consumers Really Want,[1] 2007
References
- Ferla, Ruth La (27 April 2006). "Hooked On a Feeling". The New York Times. Retrieved 27 September 2010.
Sources
- Design & Emotion - Interview with Joseph Pine - Getting Emotional With... Joe Pine (2010) URL: http://www.design-emotion.com/2010/06/22/getting-emotional-with-joe-pine/
Authority control  |
|
|---|
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.