B-Reel

B-Reel is an international creative agency working globally with offices in Stockholm, London, Los Angeles, New York and Barcelona.

This article is about the Swedish production company. For the filmmaking/video production term "B-Roll", which is sometimes called "B-Reel Footage", see B-roll.
B-Reel
IndustryInteractive, advertising, design, film
Founded1999
HeadquartersStockholm,
New York City, Los Angeles, London, Barcelona
Area served
Global
Key people
Founders:
Anders Wahlquist
Petter Westlund
Pelle Nilsson
Johannes Åhlund
Fredrik Heinig
Number of employees
150+ employees
Websitehttp://www.b-reel.com/

B-Reel is a sister company of B-Reel Films (BR•F).

History

B-Reel was founded in 1999 by Anders Wahlquist, Fredrik Heinig, Johannes Åhlund, Pelle Nilsson and Petter Westlund[1], all of whom in different ways are still involved in the company. At the time Åhlund and Heinig were running the television commercial production company Spader Knekt (later renamed St Paul). The two companies, Spader Knekt and B-Reel, worked side by side for several years until the two merged to create B-Reel Films, focusing on drama, television and advertising production.

B-Reel continued to exist under the moniker B-Reel, but as a creative agency offering strategic, creative and digital services for brands.

In 2011, B-Reel was involved in creating The Wilderness Downtown, an interactive music experience for Arcade Fire's song We Used To Wait, which was included in Time Magazine's list of the 30 best music videos.[2]

Awards and recognition

In 2012, Inc Magazine named B-Reel "The company that's changing advertising".[3]

In 2013, Forbes Magazine placed B-Reel 37th on its list America's Most Promising Company list.[4]

In 2018, B-Reel was named one of Fast Company's Most Innovative Companies.[5]

In 2019, B-Reel was again awarded by Fast Company, this time on their list of 50 Best Workplaces for Innovators.[6] Ad Age also awarded B-Reel Small Agency of the Year in the Northeast category at their Small Agency of the Year Awards.[7]

References
  1. Diaz, Ann Christine, http://creativity-online.com/news/creativity-50-2011-pelle-nilsson-anders-wahlquist-petter-westlund/227972 Archived 2011-10-11 at the Wayback Machine "Creativity 50 2011: Pelle Nilsson, Anders Wahlquist, Petter Westlund" Creativity, June 05 2011
  2. Sanburn, Josh, http://www.time.com/time/specials/packages/article/0,28804,2085389_2085359_2085377,00.html "The 30 All-TIME Best Music Videos" Time Magazine, July 28, 2011
  3. "B-Reel: The Company That's Changing Advertising". Inc.com. 2012-05-28. Retrieved 2019-01-28.
  4. "B-Reel on the Forbes America's Most Promising Companies List". Forbes. Retrieved 2019-01-28.
  5. "B-Reel: Most Innovative Company". Fast Company. Retrieved 2019-01-28.
  6. Company, Fast (2019-08-05). "The 50 best workplaces for innovators". Fast Company. Retrieved 2019-10-09.
  7. "Small Agency Of The Year, Northeast, Gold: B-Reel". adage.com. 2019-07-31. Retrieved 2019-10-09.
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