Armitron

Armitron is a watch brand manufactured by E. Gluck Corporation, headquartered in Little Neck, New York.[1] It was founded in 1956 by its current President, Eugen Gluck. As of 1999, Armitron had the fifth largest share of all watch purchasers, by brand, in the United States.[2]

For the toy robot, see Armatron.
E. Gluck Corporation
Family business
IndustryWatch manufacturing
Founded1956
HeadquartersLittle Neck, New York
Key people
Eugen Gluck, President
OwnerEugen Gluck
Websitehttp://www.armitron.com/
An automatic Armitron watch.

History

At the time of Armitron’s founding, E. Gluck Corporation (then E. Gluck Trading Company) was a subsidiary of Armin Corporation. Specializing in LED-powered, five-function (hour, minutes, second, day and date) digital watches, the Armitron brand name is a combination of “Armin” and “electronics”. Often using cases from Switzerland and bracelets from Hong Kong, Armitron watches were built in a custom-designed factory in Arlington, Texas.

In the late 1970s, E. Gluck Trading Company and Armin Corporation severed ties. E Gluck Corporation became a privately held company and retained the Armitron brand. As watch technology evolved, and LED technology became less practical, LCD (liquid crystal display) displays were integrated into Armitron watches. Combined with Japanese quartz movements, these LCD watches were extremely accurate and durable. Soon, advanced functionality, such as alarms and chronographs were implemented to enhance the benefits of this precise timekeeping.

Through the 1980s, Armitron was widely identified by its connection with various professional sports teams and professional athletes. Jerry Rice, Boomer Esiason, Darryl Strawberry, Dwight Gooden, Larry Bird and others were endorsers of the brand. Armitron remains an Official Sponsor of the New York Yankees, today.

Today, Armitron continues to produce a range of quartz and automatic movement timepieces for men and women.

Notable marketing efforts

Categories
  • Men's Dress Watches
  • Men's Sport Watches
  • Ladies' Dress Watches
  • Ladies' Sport Watches
  • Character/Licensed Watches

References
  1. Barmash, Isadore (November 17, 1991). "All About Watches". New York Times. Retrieved 2008-08-20.
  2. David W. Conklin, ed. (2006). Cases in the Environment of Business. Ivey Casebook Series. Thousand Oaks, California: Sage Publications, Inc. pp. 63. ISBN 1412914361.
  3. Mike Vaccaro (2006). Emperors and Idiots. New York: Random House, Inc. p. 1. ISBN 0767919106.


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