Appota Corporation

Appota Corporation is the developer and provider of creative platforms for Vietnam’s digital entertainment industry[1]. Appota has an ecosystem of 50 million plus users, with over 5 million monthly active users, making Appota one of the top 3 game publishers in Vietnam[2]. Appota’s vision is to become the largest entertainment technology ecosystem in Vietnam and Southeast Asia.

Appota Corporation
Corporation
IndustryEntertainment
Game Publishing
Advertisement
Payment
FoundedDecember 12, 2011
HeadquartersBuilding 11 (LE Building), Alley 71, Lang Ha St., Ba Dinh Dist., Hanoi, Vietnam.
ProductsGamota - Game Publishing
AppotaX
Appota e-Wallet
Payhub
Gamehub: Mobile Game Media Portal
LNY - Appota Calendar Application
Appota Card
Appota Reports
WiFi Chua
Appota Esports
Number of employees
300 - 350
Websitehttps://appota.com/

In 2017, Appota closed an undisclosed Series C round from Korea Investment Partners and Mirae Asset Venture Investment.[3] This is Appota's third funding round since its inception more than 5 years ago. Appota secured a series A round from VNP-Group in 2012, and a series B round from Golden Gate Venture and GMO Global Payment Fund in 2014.[4]

Appota regularly provides Vietnam mobile market insights through its comprehensive market reports and supports the local startup community through various events’ sponsorship. The company has earned prominent startup awards, including “Most Disruptive Company” (by the Founder Institute) in 2012[5] and “Vietnam’s most potential startup of 2013”.[6]

There are 4 subsidiary companies owned by Appota Group: Gamota (Game publishing company), Adsota (Advertisement company), Appota Pay (Payment solution company), Kdata (hosting server). Appota’s headquarter is in Hanoi and extend its business to HCMC, and Singapore.[7]

History
  • 12/12/2011, Appota was founded in the first Topica Founder Institute in Vietnam.
  • 07/2012, Received the Most Disruptive Award from Founder Institute.
  • 11/2012, Delivered marketing service for international branches including NHN, UC, Kakao and Zepto Labs.
  • 26/01/2013, Received “Vietnam’s Most Potential Tech Startup Award”.[8][9]
  • 03/2013, Setup the first oversea office in Singapore.
  • 04/2013, Set up business representative offices in HCM city & Indonesia.
  • 9/2013, Presented onClan, the first gaming social network for mobile gamers, in TechCrunch Disrupt 2013 in San Francisco.
  • 04/2014, Launched Gamehub, the first game portal specialized for mobile gamers.
  • 12/2014, 22 million users in Vietnam and Southest Asia on Appota platform.
  • 01/2015, Launched Applancer, the global mobile outsourcing platform.
  • 09/2015, Introduced Appota Pay, Adsota.
  • 2016, Changed the slogan to "Technology For Change".
  • 02/2017, Appota launched AppotaX, a Mobile Ad Optimization Solution for mobile publishers based on Google Ad Exchange Platform.[10]
  • 03/2017, Appota closed an undisclosed Series C round from Korea Investment Partners and Mirae Asset Venture Investment.[11]
  • 10/2017, Adsota became The Official Facebook Agency in Vietnam[12]
  • 01/2018, Adsota Vietnam received a strategic investment from Korea's TNK Factory to conquer Southeast Asia's mobile advertising market.
  • 03/2018, Appota announces the fully acquisition of WiFi Chua[13]
  • 05/2018, Appota introduced OTA Network.
  • 08/2018, Appota founded Takademy.
  • 02/2019, Appota changed the slogan to “Entertainment Ecosystem”[14]
  • 04/2019, Appota Esports organized World Cyber Game 2019 - Vietnam qualifying round.
  • 08/2019, Appota became a member of Vietnam E-commerce Association (VECOM).
  • 12/2019, AppotaHome has officially launched the sales of AppotaLock AS-1 smart lock accessories and AppotaLock AN-1 smart lock, officially jumped into the smarthome field with the AppotaHome project.

Products and Services

Digital content and online entertainment
  • Gamota

Gamota is one of the three main game publishers leading Vietnamese market[15] with games such as: Ai My Nhan Mobile, Y Thien, Vainglory, Alliance x Empire.[16]

  • Appota Esports

Appota Esports is the first and neutral esports organization in Vietnam.

  • OTA Network

OTA Network is a project of Appota Corporation, and a gaming multi-channel network.

  • Gamehub

Gamehub is a mobile game review portal

  • Lich Nhu Y

Lich Nhu Y is the first calendar that can connect between digital calendar content and table calendar via QR code.[17]

  • Wifi chua

The number one WiFi-enabled search and sharing application in Vietnam, top 100 apps for 4 years at a marketing cost of US$0.

  • Software

Appota develop and published several mobile apps.

Payment and E-Commerce
  • Appota Wallet

Appota Wallet is the first e-Wallet that offer cash-back service in Vietnam.[18]

  • Appota Card

Prepaid card published by Appota which help users easily to top-up and purchase in-game items.

  • AppotaX

Mobile Ad Optimization Solution for Publisher on Google Ad Exchange Platform.[19][20]

  • Adsota

Adsota is a mobile app marketing platform[21]

18/01/2018, Adsota Vietnam has received a strategic investment from Korea’s TNK Factory to conquer Southeast Asia's mobile advertising market[22]

Mission

Appota’s vision is to become the largest entertainment technology ecosystem in Vietnam and Southeast Asia. [23]

Appota Culture

Appota focuses on 5 main cultural groups: Creativity - Learning - Supporting - Goal

With these 5 cultural groups, Appota has been building a comfortable working environment, helping employees develop their careers, find joy and passion from their work.

Appota welcomes all enthusiastic candidates looking for a professional, dynamic and modern working environment with the desire to devote young people and creativity to build an international business of Vietnam.

References
  1. ".com - Con đường dẫn tới thành công". Báo điện tử Dân Trí (in Vietnamese). Retrieved 2019-03-05.
  2. "Vietnam's Appota raises Series C, valuation closing in on US$50M".
  3. "Vietnam's Appota scores series C funding as mobile gaming booms". www.techinasia.com. Retrieved 2017-05-31.
  4. "Appota, Vietnamese mobile content platform, secures series B funding". www.techinasia.com. Retrieved 2017-05-31.
  5. "Appota, Vietnam's mobile content marketplace, named Founder Institute's most disruptive graduate".
  6. "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2017-04-04.
  7. "Contact Page". Appota.com. Retrieved 2017-05-31.
  8. "Appota wins Vietnam's Most Potential Tech Startup Award 2012". e27. Retrieved 2016-12-19.
  9. "FI.co: Congratulations to the Winners of the 2013 Founder Institute Graduate Awards". The Founder Institute. Retrieved 2016-12-19.
  10. Ictnews. "Ra mắt AppotaX giúp cảnh báo sớm các vi phạm trên kho tải Google Play". ictnews.vn (in Vietnamese). Retrieved 2017-05-31.
  11. News, VietNamNet. "Appota gọi vốn thành công từ hai quỹ đầu tư Hàn Quốc". VietNamNet. Retrieved 2017-05-31.
  12. "Adsota becomes Facebook's first Gaming Agency in Vietnam". vneconomictimes.com. Retrieved 2019-03-05.
  13. News, VietNamNet. "Appota tuyên bố hoàn tất mua lại ứng dụng WiFi Chùa". VietNamNet (in Vietnamese). Retrieved 2019-03-05.
  14. Ictnews. ""Thoát xác" mobile, Appota chuyển hướng sang công ty công nghệ giải trí - ICTNEWS". ictnews.vn (in Vietnamese). Retrieved 2019-03-05.
  15. "4 nhà phát hành sẽ làm khuynh đảo thị trường game mobile Việt Nam". Game4V. 2015-05-26. Retrieved 2017-05-31.
  16. Danh sách trò chơi của Gamota
  17. "Xem lịch âm, tử vi và cung hoàng đạo với ứng dụng Lịch Như Ý". genk.vn (in Vietnamese). 2015-04-10. Retrieved 2017-05-31.
  18. "Startup fintech Việt thu hút nhiều nhà đầu tư ngoại - doanhnhansaigon.vn". Báo Doanh Nhân Sài Gòn (in Vietnamese). Retrieved 2017-05-31.
  19. News, VietNamNet. "Ra mắt giải pháp quảng cáo cho ứng dụng di động AppotaX". VietNamNet. Retrieved 2017-05-31.
  20. baodautu.vn. "Trình làng giải pháp AppotaX giúp tăng doanh thu quảng cáo cho ứng dụng di động". baodautu. Retrieved 2017-05-31.
  21. Ictnews. "Google: Thị trường Việt Nam có tỷ lệ ứng dụng vi phạm chính sách khá cao". ictnews.vn (in Vietnamese). Retrieved 2017-05-31.
  22. "South Korea's TNK Factory makes seven-digit investment in Vietnam's Adsota". www.dealstreetasia.com. Retrieved 2018-01-19.
  23. "Appota - Entertainment Ecosystem". Appota.com. Retrieved 2019-07-30.
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