Anthony Sullivan (pitchman)
Anthony John "Sully" Sullivan (born 11 February 1969) , often called The OxiClean Man is an English producer and pitchman of media shopping in the United States, best known for his roles in television commercials. He is the founder and CEO of the Sullivan Productions, Inc. which produces commercial spots for brands such as OxiClean, Nutrisystem, and Arm & Hammer.
Anthony Sullivan | |
|---|---|
| Born | Anthony John Sullivan 11 February 1969 |
| Occupation | Entrepreneur, producer, pitchman, CEO of the Sullivan Productions, Inc. CEO of MONTKUSH |
| Years active | 1984; 1991–present |
Early life and career
Sullivan was born on 11 February, 1969 in Devon, England. In the early 1990s, he moved to the United States and teamed up with a manufacturing company to create the "Smart Mop". A few years later, he debuted it on Home Shopping Network (HSN), where he met his future business partner and friend Billy Mays. In the mid-1990s, HSN hired Sullivan as a network show host. In 1998, he left HSN and formed Sullivan Productions in Tampa, Florida.[1]
His production company produces commercials and content for brands such as OxiClean, H20 Steam Brand, Nutrisystem, Arm & Hammer and Swivel Sweeper. He has helped celebrities diversify their interests as seen with the launches of Chef Ming Tsai's Aero Knife and Jennifer Flavin's Serious Skin Care line. He makes regular appearances on HSN.
He has been featured on USA Network's Eco-Challenge Fiji, NBC's 1 vs. 100, Rachael Ray, Good Morning America, The Today Show, Hollywood 411, Access Hollywood, Inside Edition, BBC 2's Louis Theroux's Weird Weekends and The Tonight Show with Conan O'Brien, as well as news programs on MSNBC, ABC, CBS, BBC, and Fox News Channel. He was also featured in articles in the Los Angeles Times, The New York Times, USA Today, St. Petersburg Times, Advertising Age, Fortune Magazine, Playboy, and many other publications.
PitchMen
Sullivan starred in a Discovery Channel reality series, PitchMen. In the first season, he co-starred alongside Billy Mays. Following Mays' death in 2009, Sullivan became the sole star in season two. The show follows how new products are selected by the firm in association with DRTV company Telebrands and its CEO, A. J. Khubani, the products' origins and their inventors, and the production of the advertising.[2]
Sullivan and Mays appeared on the 23 June 2009 episode of The Tonight Show with Conan O'Brien.[3] Following Mays' death, Sullivan became the spokesperson for OxiClean line of products from Church & Dwight.
Other
Sullivan has competed in races including the St. Anthony's Triathlon in Tampa, Florida and the New York City Marathon in New York.
Products pitched
| Product | Description |
|---|---|
| Aero Knife | A non-stick strong kitchen knife. Co-marketed by Ming Tsai. |
| Ale House Roaster | A roasting pan. |
| Amazing Knife | A normal kitchen knife. |
| American Residential Warranty | Home warranty. With Paige Hemmis. |
| Arm & Hammer | A brand of baking soda products and other stuff. |
| Ba'Noodle! | A brand of flexible bag sealers. |
| Boardwalk Tater Tornado | A potato cutter. |
| CathGrip | A catheter securement device. Co-marketed by BioDerm Inc. |
| Clever Cam | A thin smart camera. |
| Cold Fire | A non-toxic, biodegradable liquid fire-extinguisher in a can. |
| Drain Patrol | A drain clogger. |
| DreamShield | A mattress and pillow protector. Co-marketed by Homedics. |
| DualSaw | A circular saw with two blades. With Billy Mays. |
| Edge of Glory | A knife sharpener. |
| EZ Stringer | A drawstring repair tool. |
| First Alert (also known as Instant Alarm) | A brand of alarm sensors. Currently owned by Newell Brands (formerly Jarden Corporation). |
| Fridge Locker | A lockable cage for food items in the refrigerator. |
| Frork | A McDonald's fries-like fork to grab and eat food. |
| Go Duster | A electric spin feather duster. |
| GPS Pal | A GPS cup holder mount. |
| Grater Plater | A ceramic plate with grater teeth. The same as Billy Mays. |
| The Greatest Workout of Them All! | A exercise weight loss level program. Co-marketed by the U.S. Masters Swimming program. |
| Green Gobbler | A drain cleaner similar to Clorox's Liquid-Plumr and S. C. Johnson & Son's Drano. |
| Grill Glove | A heat-resistant cooking glove. |
| H2O SteamFX Pro | A steam cleaner. Co-marketed by Thane. |
| H2O X5 Mop | A steam cleaning mop. Also co-marketed by Thane. |
| Handy Hook Mirror | A head hook mirror. With Joy Mangano. |
| Hard Cuts Easy | A tile and glass cutting tool. |
| Hard Water Wand | A stone toilet bowl cleaning toilet wand. |
| Hercules Hook | A hook for hanging objects on a wall. Continued from Billy Mays. |
| HexLight | An arm mounted, hands-free flashlight. |
| Hog Wash Scrubber | A pink cleaning sponge shaped like a pig. |
| Hurricane Mud Mat | A mat designed to trap messes. |
| Hurricane Spin Duster | A electric spin feather duster similar to Go Duster. |
| Insta Bulb | A portable LED light. |
| Instant Zipper | A broken zipper repair tool. |
| Jupiter Jack | Cell phone speaker system for the car. The same as Billy Mays. |
| Lappers | A dining lap tray. Co-marketed by Masterbuilt. |
| Light Angel | A portable LED light similar to Insta Bulb. |
| Lil Lamps LED | A portable LED light similar to Insta Bulb and Light Angel. |
| Magic Mirror | A no-fog mirror. |
| Magikan | A convenient and hygienic trash container. |
| Metabolize and $ave | A dietary supplement similar to Metabolife. |
| Mighty Fixit | A self-fusing silicone rubber waterproof tape and a successor to Billy Mays' Mighty Tape since Mays died in 2009. |
| Mighty Thirsty | A super absorbent vacuum block similar to Billy Mays' Zorbeez and Vince Offer's ShamWow. |
| Mini Nicer Slicer | A mini food chopper. |
| MyGoldEnvelope | Gold broker. |
| Nutrisystem | Weight loss. |
| One Second Needle | A needle threader. |
| One Step Mud Mat | A mat designed to trap messes similar to Hurricane Mud Mat. |
| One Sweep | A cleaning broom. |
| OxiClean | A general purpose cleaner. Now pitched by him since Billy Mays death in 2009. |
| Pineapple Twist | A pineapple slicer. |
| Pocket Jump | A car battery charger. |
| Point 'N Paint | A paint pad set. |
| Press Dome | A vacuum food sealer. |
| ProTrim | A extraordinary paint roller. |
| Pushover Plunge | A plastic plunge device for the protection of a toilet to prevent clogs like a bellow. |
| Ready Reacher | A reacher grabber similar to Billy Mays' Gopher. |
| Ready to Roll | A travel bag rolled with spaces. |
| RoboStir | A battery-operated stirrer. |
| Secure Sleeve | A security protection sleeve. Co-marketed by Identity Stronghold. |
| ShaveMate | A shaving razor for men and women with a built-in shaving cream dispenser similar to Procter & Gamble's Gillette and Edgewell's Schick. |
| Shuffles | A cleaning foot mop. |
| Smart Chopper | A food processor. |
| Smart Mop | A floor mop. |
| Sonic Scrubber | A electric cleaning brush. |
| Spray-N-Grow | A brand of micronutrients. |
| SteamBoat | A microwave steamer. |
| Stick-Up Bulb | A battery-operated portable light bulb. |
| Sticky Buddy | A lint roller similar to Vince Offer's Schticky. |
| Sun Genie | A solar-powered LED lantern. |
| Swivel Sweeper | A cordless carpet sweeper. |
| TapLight | A touch-sensitive lamp. |
| Triple Chopper | A food processor similar to Smart Chopper. |
| Turbo Scrub | A cordless power scrubber. |
| Turbo Snake | A drain opener. |
| TurboSlicer | A state-of-the-art food slicer. |
| Whipper Snapper | A powerful kitchen whisk. |
| Zasshu Knife | A hybrid kitchen knife. |
References
- "Sullivan Productions". Archived from the original on 13 June 2011. Retrieved 26 June 2011.
- Lucas, Paul "Pitchmen with Billy Mays and Anthony Sullivan Premieres April 15", Ridiculous Infomercial Review, 14 April 2009.
- "Sullivan on The Tonight Show". Retrieved 26 June 2011.