Amber Atherton

Amber Atherton (born 9 February 1991, in Hong Kong[1]) is a British entrepreneur who founded Zyper,[2] a marketing software company backed by Y Combinator.[3] She is known for co-creating and appearing in the reality television series Made in Chelsea. She also founded the e-commerce company My Flash Trash[4][5][6] and visual recognition app Rubric.[7][8]

Amber Atherton
Born (1991-02-09) 9 February 1991
Hong Kong

Career

Atherton began modelling as a teenager, appearing in Love magazine, i-D magazine and Tatler. She coded as a child and set up various businesses[9] before founding cult e-commerce company My Flash Trash when she was 17. She sold My Flash Trash in 2016 for an estimated £2 million.[10][11][12]

Atherton gained celebrity as a creator of the popular UK reality television show Made in Chelsea.[13][14] She has since focused on enterprise,[15] appearing as a Business Buddy on the BBC's Young Dragon's Den show, Pocket Money Pitch and judging the UK's national enterprise challenge.[16] Atherton was listed as the "5th-Most Powerful Person in Digital Fashion" by British Vogue in 2011.[17]

Atherton was featured in Forbes 30 under 30, Europe: Retail & E-Commerce in 2016.[18]

References
  1. Levin, Angela (11 June 2013). "My perfect weekend: Amber Atherton, star of 'Made in Chelsea'". Daily Telegraph.
  2. O'Connor, Clare (2017-09-22). "With $1M Seed, Zyper Will Help Brands Turn Gen Z Instagram Fans Into Stealth Marketers". Forbes.
  3. O'Hear, Steve. "Zyper thinks 'micro influencers' are the future of online advertising". TechCrunch. Retrieved 2018-01-20.
  4. Partington, Lucy (2 November 2015). "Here are Amber Atherton's Christmas beauty essentials". Cosmopolitan.
  5. Lynch, Russell (2015-11-16). "Entrepreneurs: Amber Atherton finds true calling with My Flash Trash". Evening Standard. Retrieved 2017-01-01.
  6. Krentcil, Faran (March 27, 2014). "Is Amber Atherton the Next Victoria Beckham?". Elle. Retrieved 26 February 2017.
  7. Titcomb, James (2017-04-26). "Can this app write the perfect Instagram caption?". Telegraph.
  8. Pike, Naomi (2017-04-25). "There's Now An App For Creating The Perfect Instagram Caption". British Vogue.
  9. McGrath, Nick (2 July 2013). "Amber Atherton: 'I undercut my school by selling uniforms'". Daily Telegraph. Retrieved 2017-01-02.
  10. Geoghegan, Jill (2 August 2016). "My Flash Trash sold to Hong Kong manufacturing group". Drapers. Retrieved 2017-01-02.
  11. "How Sudden Celebrity Changes Everything When You're Running A Startup". Business Insider. Retrieved 2017-01-01.
  12. "How Amber Atherton Used Reality TV to Grow Her Jewelry Business". fashionista.com. Retrieved 2017-01-01.
  13. Felstead, Binky (2015-03-12). Being Binky. Simon and Schuster. ISBN 9781471134586.
  14. Hombach, Jean-Pierre. Paris Hilton The Shocking Starlet. Lulu.com. ISBN 9781471611032.
  15. "Young entrepreneurs: Amber Atherton, My Flash Trash | Startups.co.uk: Starting a business advice and business ideas". Startups.co.uk: Starting a business advice and business ideas. 2016-03-22. Retrieved 2017-01-01.
  16. "Youth movement – The Best You Magazine". thebestyoumagazine.co. Retrieved 2017-01-01.
  17. Alexander, Ella (8 Dec 2011). "Digital Power List". British Vogue. Retrieved 2017-01-01.
  18. O'Connor, Clare. "Amber Atherton, 24 - pg.1". Forbes. Retrieved 2018-01-20.
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