Ambarella Inc.

Ambarella was founded in 2004 by Feng-Ming (Fermi) Wang and Les Kohn with the goal of developing high-definition H.264 video encoders for the professional broadcast market. Soon after, Ambarella applied this same technology to consumer video and security IP camera markets, focusing on the development of low-power, compression-efficient chips capable of producing high-quality imagery in challenging lighting and high-motion environments. Over the next decade, Ambarella chips were featured in a number of notable consumer camera products, including the GoPro Hero, the Dropcam by Nest, and the DJI Phantom series of drones.

In July 2015 Ambarella acquired VisLab,[2] a pioneer in perception systems and autonomous vehicle research founded by Professor Alberto Broggi. VisLab has a history of developing computer vision and intelligent control systems for automotive and commercial applications, including ADAS and autonomous vehicles. Subsequent generations of Ambarella SoCs incorporated VisLab perception technologies at the hardware level, with the goal of targeting automotive OEM camera designs across all of SAE’s six levels of driving automation[3] (ranging from fully manual to fully automated or “steering wheel optional”).

Ambarella develops intelligent embedded processors for a range of camera markets—including security, wearable, drone, sports/action, and automotive—with an emphasis on several core technologies.

Dedicated Hardware Architecture for Computer Vision

Known as CVflow®, Ambarella’s computer vision architecture includes a dedicated hardware engine programmed with a high-level algorithm description, allowing convolutional neural networks (CNNs) trained with industry-standard tools (such as Caffe and TensorFlow) to be mapped onto CVflow-based chips. This approach represents a marked difference from that of general-purpose architectures, such as those offered by GPUs and CPUs, which are popular alternatives for computer vision processing.

Stereovision

While Ambarella chips are capable of monocular processing, stereovision is a key focus area for the company. Using cameras with multiple lenses and image sensors, Ambarella’s stereovision processing enables the capture of three-dimensional imagery via the simulation of binocular vision, making it possible to detect generic obstacles that a perception system hasn’t been trained to recognize. This generic 3D obstacle detection can be valuable when deployed in partial or fully autonomous robotics applications where atypical objects may be encountered.

Edge Design

In contrast to cloud-dependent hardware technologies, Ambarella’s technologies are designed for use in edge applications, where a significant share of the processing is performed locally, onboard the device. To meet the demands of processing at the edge, Ambarella products prioritize low power consumption, reduced physical footprint, and extended operating temperature ranges.

Image Processing

Ambarella processors include specialized digital image processing hardware to convert raw image sensor data into color-corrected imagery, removing noise to improve quality in various lighting conditions, as well as performing lens distortion correction, digital image stabilization, and high dynamic range (HDR) processing.

The resulting image is either

(a.) encoded for streaming (e.g., in a security camera) or saving as a file ( e.g., in an action/sports camera),

(b.) processed by computer vision algorithms to sense the surrounding environment (e.g., in an automotive front ADAS camera),

(d.) presented to the user on a visual display (e.g., in an automotive electronic mirror).

Video encoding

Ambarella SoCs use data compression techniques to encode video streams into popular industry-standard coding formats, including H.264 and H.265.

Ambarella processors are designed specifically for automotive, security, consumer (e.g., sports, drone), and industrial/robotics camera applications.

Automotive

Ambarella automotive SoCs target both aftermarket and OEM camera designs. Relevant applications include simple drive recorders (i.e., dash cams), front ADAS cameras, driver and in-cabin monitoring systems, electronic mirrors, 360° surround view systems with parking assistance, and stereovision cameras for vehicular autonomy. Key automotive features include lane departure warning, lane keeping, forward collision warning, auto emergency braking (AEB), intelligent headlight control/high beam assist, speed assist, auto parking assist (APA), blind spot detection, target tracking, generic obstacle detection, terrain modeling, curb/barrier detection, and sensor fusion.

Security

The company’s professional security and home monitoring camera applications place an emphasis on object detection/classification (CNN-based), face detection and recognition, person/pet/vehicle detection, license plate recognition (ANPR), behavioral analysis, and high-resolution image processing in low-light and high-contrast environments. Target camera designs include indoor/outdoor cameras, multi-sensor cameras, intelligent transport systems (ITS) and traffic cameras, retail cameras, wire-free cameras, and smart video doorbells.

Consumer

Building on its history in powering mass-market consumer video devices, Ambarella continues to target sports/action cameras, VR cameras, drones, and wearable cameras. Ambarella consumer processors prioritize high-resolution image processing, video compression, low-power operation, and computer vision features such as smart video editing, target-of-interest tracking, and augmented reality.

Industrial and Robotics

Ambarella computer vision processors are designed to enable a variety of intelligent robotics applications, including automated guided vehicles (AGVs), consumer robots, and industrial/machine vision solutions. Key features of interest include low-latency computer vision performance, neural network processing, stereovision capabilities, and high-resolution/high-framerate video analysis.

• 2009: Global Semiconductor Alliance[4] (GSA) Start-Up to Watch Award
• 2010: GSA Most Respected Private Semiconductor Company Award
• 2011: GSA Most Respected Private Semiconductor Company Award
• 2012: GSA Most Respected Private Semiconductor Company Award
• 2013: GSA Analyst Favorite Semiconductor Company Award by Morgan Stanley
• 2014: GSA Most Respected Semiconductor Company
• 2014: Ambarella is #12 on Forbes Americas's Best Small Companies 2014[5]
• 2015: GSA Most Respected Public Semiconductor Company and Best Financially Managed Semiconductor Company Awards for achieving $100M to $500M in annual sales.[6]
• 2019: Bosch Global Supplier Award

• Official website