Always Fresh

Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire is the autobiography of Ron Joyce, and covers his time with Tim Hortons from its inception as a single coffee shop until his retirement from the company, which had grown into a large fast-food franchise.[1][2]

Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire
AuthorRon Joyce and Robert Thompson
CountryUnited States
LanguageEnglish
GenreAutobiography
PublisherHarper Collins
Publication date
May 10, 2006
Media typePrint (Hardback)
Pages320
ISBN978-0-00-200757-3

Publication

Always Fresh was written by Ron Joyce and Robert Thompson. As well as business details about the expansion of the Tim Hortons coffee shop chain throughout Canada,[2] the authors included related anecdotes and some of Joyce's personal stories from his time with the company.[3] It was published in 2006 by Harper Collins.[4]

Reception

The book was reviewed for Macleans magazine,[5] and Canadian Business as well.[6] The Star also reviewed it.[7] The book has been criticized as providing an overly rosy picture of events and conditions in the company.[8]

See also

References
  1. "Tim Hortons co-founder says stock price has likely hit a plateau". The Globe and Mail, October 20, 2006
  2. "Is the Canadian business model off target?". Concordia University Magazine, January 22, 2014. Jason Magder
  3. "Tim Hortons: A Holey History". By Charles Demers, 3 Jan 2007, The Tyee.
  4. "Tim Hortons’ extra-large trouble trouble". Maclean's, Michael Friscolanti, September 7, 2010
  5. "Book Review: Tim Hortons Co-founder's Memoir" by Steve Maich for Macleans magazine Archived August 14, 2009, at the Wayback Machine
  6. "Bits of Tim's" by Andy Holloway Archived March 6, 2010, at the Wayback Machine
  7. Review by Nick Krewen Archived October 19, 2012, at the Wayback Machine
  8. "Former coffee czar brews bittersweet tale". Business Edge, Dec 3, 2006, Monte Stewart
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