Alpha (Australian magazine)

Alpha was a monthly men's magazine published in Australia. At one point it was the "biggest-selling men's magazine in Australian publishing history".[1]

Alpha
Cover of June 2009 issue with Phil Hughes
CategoriesMen's
FrequencyMonthly
PublisherNews Magazines
Total circulation
(2011)
65,000
Year founded2006
Final issue2011
CompanyNews Corporation
CountryAustralia
LanguageEnglish

History and profile

Alpha was published by News Magazines and was established in 2006.[2] The parent company was News Corporation.[2] The magazine was published on a monthly basis and covered articles about men's lifestyle and sports.[2] In 2008 the magazine was redesigned.[3] It reached a peak circulation of 113,000 in 2009,[4] but this had fallen to 65,000 when the magazine was closed in 2011.[5]

References

  1. Sharwood, Anthony (11 May 2011). "Farewell to the first and last great Aussie men's mag". The Punch. Archived from the original on 7 October 2012. Retrieved 8 December 2016.
  2. Ulrike Rohn (2009). Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan. Peter Lang. p. 217. ISBN 978-3-631-59430-8. Retrieved 1 February 2017.
  3. "Alpha males get a makeover". Print21. 20 August 2008. Retrieved 1 February 2017.
  4. Burrowes, Tim (5 April 2009). "Alpha magazine faces newsagents' boycott". Mumbrella. Retrieved 8 December 2016.
  5. Burrowes, Tim (9 May 2011). "News Mags closes Alpha magazine and hands specialist titles to Express Publications". Mumbrella. Retrieved 8 December 2016.


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