Almond Roca

Almond Roca is a brand of chocolate-covered, almond butter crunch, hard toffee with a coating of ground almonds. It is similar to chocolate-covered English toffee. The candy is manufactured by the Brown & Haley Co. of Tacoma, Washington, founded in 1914 by Harry Brown and J.C. Haley.

This article is about the brand of candy. For the confection, see Toffee.

Almond Roca
TypeChocolate-covered toffee
Place of originUnited States
Created byBrown and Haley
Main ingredientsSugar, almonds, butter, vegetable oil, chocolate

Background

Almond Roca was invented in 1912 by Harry Brown and J. C. Haley, founders of Brown & Haley Company.[1] The candy's name is said to have been inspired by Tacoma's head librarian, Jacqueline Noel, who chose the Spanish word "roca", meaning "rock" in English, to describe the hard, log-shaped confection.[2] Brown & Haley first used Almond Roca's trademark pink tin can containers in 1927 to extend the product's shelf life.[2] Individual pieces of Almond Roca candy are wrapped in gold-colored aluminum foil.[3][4]

In 2009, the Washington state legislature attempted to designate Aplets & Cotlets the "official candy of the state of Washington". The proposal ultimately failed; some legislators from Western Washington thought the designation should go to Almond Roca.[5][6][7]

Ingredients

Almond Roca contains sugar, almonds, butter, palm oil, palm kernel oil, cocoa powder, whey, skim milk powder, soya lecithin, chocolate, and vanilla.[8]

By company tradition, a small amount of the original 1923 batch of toffee is carried over into each subsequent batch of candy.[9]

Empirical studies have shown that the chocolate and almond coating of the candy includes the equivalent of two average sized almonds.

Other varieties

Since 2003, Brown & Haley has expanded its line of chocolate-coated toffee, sea salt caramel, dark chocolate, cashew, macadamia nut, mocha (coffee-flavored), peppermint and sugar-free varieties.[10]

References
  1. http://www.topsecretrecipes.com/Brown-and-Haley-Almond-Roca-Copycat-Recipe.html
  2. "Brown & Haley – Company History". Funding Universe. Archived from the original on 23 January 2009. Retrieved 21 December 2008.
  3. "Brown & Haley Product Description – Almond Roca Traditional Tin". Archived from the original on 12 October 2007. Retrieved 21 December 2008.
  4. "Mossbacks Remembered: 2005". Seattle Weekly. 28 December 2005. Archived from the original on 31 January 2009. Retrieved 21 December 2008.
  5. Raskin, Hannah (7 September 2011). "Discovering Washington's Aplets and Cotlets". Epicurious. Retrieved 6 June 2016.
  6. "Aplets & Cotlets official candy?". Seattle Times. 30 December 2008. Retrieved 6 June 2016.
  7. Clement, Bethany (3 February 2009). "The Battle for the Official Candy of Washington State". The Stranger. Retrieved 6 June 2016.
  8. "Brown and Haley: Almond Roca". German Lebkuchen. Archived from the original on 11 July 2011. Retrieved 21 December 2008.
  9. "Tacoma's Brown & Haley Legacy Thrives". Retrieved 1 February 2013.
  10. "Brown & Haley Products – Roca Varieties". Archived from the original on 20 April 2013. Retrieved 22 December 2012.


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