Alley (company)

Alley is a privately held company based in New York City that operates coworking spaces in several cities in the United States. Besides its own location, the company operates several offices branded as Alley powered by Verizon, under an agreement with Verizon Communications. In total, Alley operates four locations: two in New York City, and one location each in Washington, D.C., and Cambridge, Massachusetts.

Alley
Private
IndustryCoworking
FoundedApril 2011 (2011-04)
FoundersJason Saltzman
Jonathan Ende
Nsi Obotetukudo
HeadquartersNew York City,
New York
,
US
Number of locations
4 (2017)
Key people
Noelle Tassey (CEO)
ProductsWorkspaces for startups, small businesses, freelancers and entrepreneurs
ServicesWorkspace-related services for entrepreneurs
Websitewww.alley.com

History

Alley was founded by Jason Saltzman, Jonathan Ende[1][2][3] and Nsi Obotetukudo[4][5][6][7] in April 2011[8] as AlleyNYC.[9][10] The company first began with a location at 500 Seventh Avenue in Manhattan, New York,[11] a 15,000-square-feet property in Midtown.[12] However, the coworking space only became popular after Hurricane Sandy in October 2012 which caused flooding and power outages in Lower Manhattan.[11] Saltzman sent an email announcing that AlleyNYC was open and free to anyone in need of an emergency workspace. The message went viral, and hundreds of people showed up to accept his offer.[9] By September 2014, the company had expanded to 55,000 square feet[13] with the addition of a 40,000-square-foot property in Chelsea, Manhattan.[14]

In February 2015, AlleyNYC raised $16 million in a funding series led by Vandewater Capital Holdings along with Entrepreneur Media.[15] The coworking space had grown to over 800 members and was home to about 110 startup companies. In March 2015, the company opened its third location in Manhattan's Flatiron District.[14][16] This office would occupy three floors of a building located on West 24th Street. Saltzman announced that the location would serve as Alley's flagship location.[16] The newest space, located in Chelsea, was the first to be professionally designed by an architectural firm, Echo Design + Architecture.[17]

Alley announced an agreement with Verizon to develop a number of coworking spaces under the name "Alley powered by Verizon".[18] In June 2017, the company opened two new locations under the Verizon-powered brand. One was located in Cambridge, Massachusetts,[19] while the second was set in Washington, D.C. on L Street NW.[20] Through the same agreement, Alley also operates a coworking space in Alley's Chelsea flagship location specifically catering to companies researching the intersection between 5G wireless communication and virtual reality technology. The Chelsea facility was split into a portion exclusively operated by Alley and another operating as "powered by Verizon".[21]

References
  1. P.C., Mintz, Levin, Cohn, Ferris, Glovsky and Popeo. "Mintz Levin Partners with Innovative Co-Working Space, AlleyNYC". Mintz Levin. Retrieved 2018-09-07.
  2. "BC Startup Sales Podcast – Public Sector SaaS: Selling Into Government with Jonathon Ende (SeamlessDocs)". Bowery Capital. 2017-05-16. Retrieved 2018-09-07.
  3. "Jonathon Ende - CEO, bizodo - We Are NY Tech". wearenytech.com. Retrieved 2018-09-07.
  4. "Coworking space AlleyNYC raises $16M to fund new Chelsea location". www.bizjournals.com. Retrieved 2018-09-07.
  5. "I've Been A Manager For Over 10 Years. These Are The Biggest Lessons I've Learned". Fast Company. 2017-07-18. Retrieved 2018-09-07.
  6. "Nsi Obotetukudo - Diversity & Mentorship In Tech". Diversity & Mentorship In Tech. 2018-02-24. Retrieved 2018-09-07.
  7. "Meet Nsi Obotetukudo: Co-Founder Of NYC's Fastest Growing Workspaces".
  8. Tiku, Nitasha (August 10, 2012). "Hey Startups, M-RGE Is Offering $1 Million of Free Coworking Space and Classes at AlleyNYC". Beta Beat. Archived from the original on 2014-09-23. Retrieved April 20, 2018.
  9. Byrnes, Tracy (2016-12-20). "Alley Is a Communal Work Space Looking to Create Community". TheStreet. Retrieved 2018-04-20.
  10. Delaporte, Gus (June 4, 2013). "The Co-Work Generation Takes NYC". Commercial Observer. Retrieved April 20, 2018.
  11. Weiss, Lois (October 19, 2016). "Group love: Co-working offices flourish across town". New York Post. Retrieved April 20, 2018.
  12. Milord, Joseph (July 22, 2013). "For The CEO Of Alley NYC, Purpose & Paycheck". Elite Daily. Retrieved April 20, 2018.
  13. Chau, Lisa (September 9, 2014). "More Than a Place to Work". U.S. News & World Report. Retrieved April 20, 2018.
  14. Moses, Claire (March 2, 2015). "AlleyNYC raises $16M, inks 36K sf lease in NoMad". The Real Deal New York. Retrieved April 20, 2018.
  15. Crook, Jordan (February 20, 2015). "AlleyNYC Co-Working Space Raises $16 Million – TechCrunch". TechCrunch. Retrieved April 20, 2018.
  16. Morris, Keiko (2015-03-02). "News Digest: AlleyNYC Will Lease Kaufman Property". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-05-08.
  17. Speed, Vicki (2016-03-09). "Co-Working Spaces Delve Into Design, and Tenants Want In". Commercial Observer. Retrieved 2018-05-08.
  18. Broadbent, Andrew (2017-12-28). "Big companies were increasingly obsessed with co-working spaces in 2017". The Next Web. Retrieved 2018-04-18.
  19. Harris, David L. (June 13, 2017). "Verizon is opening a co-working space in Cambridge". Boston Business Journal. Retrieved April 20, 2018.
  20. Gregg, Aaron (2017-06-11). "Why Verizon wants to be a landlord for start-ups". Washington Post. ISSN 0190-8286. Retrieved 2018-04-20.
  21. Morris, Keiko (2017-03-19). "Virtual Reality Startups Get New Place to Connect". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-05-08.
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