Alberto Ciurana

Before joining Univision Ciurana worked for Televisa as vice president of Broadcasting and vice president of International Operations and was later appointed as VP of programming, leading their networks to record ratings. During this time, Mr. Ciurana was also part of the team responsible for launching Teletón México, an annual telethon dedicated to helping children with disabilities, cancer and autism that has built more than 20 children’s rehabilitation centers in 18 states in Mexico. Prior to these roles, he oversaw international operations at Televisa, in charge of Eurovisa and expanding the Televisa brand and reach around the world, based out of London.

On September 2012, Ciurana was appointed as head of Programming for Univision Networks,[5] shortly after Ciurana took over, Univision saw significant ratings milestones. In the February sweeps, the network came in fourth place for the first time with adult demographics while NBC came in fifth.[6] In the July sweeps, Univision came in as the No. 1 network among both Adults 18-49 and 18-34 for the first time,[7] setting an unprecedented milestone – during a time when other networks "invested more than ever in summer programming" according to CEO Randy Falco[8]

In 1986, Ciurana served as vice president of production at the Spanish International Network which became Univision in 1987.

Univision had made claims of Donald Trump, president of the United States, to be “thinned-skin” after Trumps comments about Mexican immigrants[9]. Donald Trump had made claims about Mexican immigrants stating “They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people"[9]. Trump had tainted the image of Mexican immigrants with his words to further gain support for his run for election from Republicans. On June 25, 2015, Alberto Ciurana tweeted out “Por los comentarios de Donald Trump de los inmigrantes mexicanos terminamos relación con Miss Universe Org[10].” As a result, Univision had terminated a five-year, $13.5 million deal to broadcast the Miss USA Pageant. Univision believes that after such words he had “destroyed the value of those broadcast rights, and neither Trump nor Miss Universe did anything to repair the damage in the aftermath of his speech[9]." Alberto Ciurana expressed his feelings on the topic by making an Instagram post where he put a side-to-side of Donald Trump and the Charleston, South Carolina, shooter Dylann Roof. The post was later taken down but had stirred up a lot of suspicion of Univision conspiring with NBC to deteriorate Trump’s “personal and business relationship with the Hispanic community[11].”

In October of 2017, Alberto Ciurana became a new member to TV Azteca[12]. He has become the new head of television and content distribution of TV Azteca[12]. According to the firm led by Benjamin Salinas Sada, “Ciurana will bring international experience, vocation, and leadership to turn the company into a more agile organization that responds to the new challenges of the sector and consolidates the successes achieved in recent years[12].” Alberto Ciurana will be the one who will be in charge of programming, operating, and producing the television channels for TV Azteca[12].