Aha (streaming service)

Aha (Stylized as aha ) is an Indian over-the-top streaming service owned by Arha Media & Broadcasting Private Limited a joint venture by Geetha Arts and My Home Group which offers Telugu content[1][2]. The service currently scheduled to launch officially on March 25, 2020 which was soft launched on January 25, 2020[3][4].

aha
Screenshot
Aha website screenshot
Type of site
Video on demand
Available in
HeadquartersHyderabad, Telangana,
India
Area servedIndia
OwnerGeetha Arts
My Home Group
IndustryStreaming
ServicesOn-demand video streaming
ParentArha Media & Broadcasting Private Limited
URLwww.aha.video
LaunchedMarch 25, 2020 (2020-03-25).
Current statusActive

History

Allu Aravind revealed that he was sucked in the digital environment and developed an habit binge watching. Soon he came up with the idea of starting a streaming platform for hosting Telugu content solely. He then discussed the idea with his family, who encouraged and which lead to talks with Rameswar Rao Jupally who joined as partner in the journey. Ajay Thakur heads the platform[5].

Content

The service is loaded with films from pre OTT era from various production houses. Arjun Suravaram, Kaithi Telugu dubbed version and Choosi Choodangaane are the first set of the feature films acquired by the service as official streaming partner[5].

Original scripted content

The original scripted content debuted on the service during the soft launch was Kotthaporadu, Shithappens and Geetha Subhramanyam 2020. Masti's created by Krish was debuted on February 8,2020. For the first year the scripted original content includes 25 original shows[6][7].

Title Creator(s) Premiere Length
Geetha Subhramanyam 2020 [8] Siva Sai January 25,2020 1 Season, 8 Episodes
Kotha Poradu [8] Anvesh Michael 1 Season, 10 Episodes[9]
Shit Happens [8] Prasanth Kumar Dimmala 1 Season, 5 Episodes
Masti's [8][10] Krish February 8,2020 1 Season, 8 Episodes
SIN Naveen Medaram March 30, 2020 1 Season, 7 Episodes
Locked Pradeep Deva Kumar March 30, 2020 1 Season, 7 Episodes

Launch

The service soft launched on January 25,2020. It is currently scheduled to launch on March 25,2020 coinciding with Telugu New Year (Ugadi)[5].

Marketing

After opting for a Soft launch on February 8,2020, an event named aha Preview was conducted where all the film makers who worked on aha Originals attended and presented their work[11].

References
  1. "Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్‌ల 'ఆహా'". 2020-02-08.
  2. "Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details".
  3. "Aha Media OTT Platform Launch". www.ragalahari.com.
  4. "Aha! A new OTT channel to watch out for". www.deccanchronicle.com.
  5. "Allu Aravind enters digital space".
  6. "బోల్డ్ కంటెంట్ ఉంటుంది.. చిన్న పిల్లలకు చూపించొద్దు: అల్లు అరవింద్".
  7. "Masti's Trailer is Filled with All Emotions".
  8. "'Aha' Review: A Great Start, But Quality Over Quantity Needed | Latest Andhra Pradesh Political and Movie News, Gossips, Movie Reviews, Analysis, Gallery - Gulte". m.gulte.com.
  9. "aha clocks 2.8 million unique visitors, 1+ million app downloads - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2020-04-08.
  10. "Aha Upping The Ante Of Telugu Digital Platform With Masti's – Binged". www.binged.com.
  11. "భవిష్యత్‌ డిజిటల్‌ రంగానిదే". 2020-02-10.


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