Adopt-a-Pet.com

Adopt-a-Pet.com is North America's largest non-profit pet-adoption web service that advocates pet adoption, gathering information from over 12,000 pet shelters in the U.S. and Canada, and presenting adoptable pet data in a searchable data base to facilitate pet adoption.[1][2] Adopt-a-pet.com is registered in Redondo Beach, California, as Humane America Animal Foundation.[3] The web site allows people to sign up to receive an email when a pet that satisfies their criteria appears in a local shelter. Adopt-a-Pet.com also contains information on pet care for first-time pet owners and publishes a newsletter. The web site also lists volunteer opportunities and promotes spaying and neutering of the pets.

In addition, Adopt-a-Pet.com promotes pet adoption through conventional and social media presence, public service announcements, and interactions with local governments. Currently, Adopt-a-Pet.com is sponsored by Nestlé Purina and Bayer Animal Health. Martha Stewart features Adopt-a-pet.com search engine on her blog.[4] Since 2015 Adopt-a-pet.com has been offering its visitors manuals for pets.[5]

History

Adopt-a-Pet.com was founded in 2000 by David Meyer, Amy Luwis, Luke Montgomery and Steve Abbey as 1-800-Save-a-Pet.com. Initially, 1-800-Save-a-Pet.com was a program designed to end the overpopulation of companion animals in shelters in Los Angeles, California. The program was based on a year of research about the problem and proposed scientifically based solutions and projections.[6][7]

In the aftermath of Hurricane Katrina, 1-800-Save-a-Pet.com participated in the pet rescue effort by helping reunite pets with their owners and helping the pets that could not be reunited find either foster or new homes.[8][9]

In September 2008, the company changed its name to Adopt-a-Pet.com. In October 2008, Adopt-a-Pet.com partnered with Care2 to launch America's Favorite Animal Shelter contest. The winning shelters were awarded a total of $20000 worth of prizes on December 4, 2008.[10][11] The contest took place again in 2009.[12][13]

In January 2009, Adopt-a-Pet.com launched a national ADOPT campaign accompanied by a poster created by Shepard Fairey using a photo by Clay Myers to raise awareness about adoption at the time President Obama was looking for a dog for his family.[14] This poster was on the cover of the Spring 2009 issue of Dog's Life Magazine and was fashioned after Fairey's Obama Hope poster.[15]

In April 2009, Adopt-a-Pet.com expanded its search to include, in addition to cats and dogs, rabbits, birds, small animals (such as hamsters and guinea pigs), farm-type animals, horses, amphibians, reptiles, and fish. In May the same year, it launched a social media campaign, "Social Petworking", introducing the capability to share a photo of an adoptable pet on a Facebook page or to attach it to an e-mail.[16]

In June 2010, Adopt-a-Pet.com paid tribute to Rue McClanahan, who was known as an actress and a supporter of pet adoption.[17]

In 2011, White Sox pitcher Mark Buehrle and his wife Jamie partnered with Adopt-a-Pet.com to create a public service billboard campaign to promote pet adoption.[18]

Management
  • President and CEO: David Meyer
  • Executive Director: Abbie Moore[19]

References
  1. "Adopt-a-Pet.com Encourages Department of Homeland Security to Consider Recruiting Shelter Dogs for Sniffer Duty, Offers Help". Prweb. July 2010. Retrieved 2014-03-12.
  2. Kirkwood, Kyra (Spring 2009). "ADOPTION IS THE NEW BLACK The Evolution of the Adoption Movement". Dog's Life Magazine (7). Retrieved 2012-10-31.
  3. Guidestar. "Charity Check".
  4. "Adopt-A-Pet Month and Mother's Day Celebration". Marthastewart.com. 2012-06-29. Retrieved 2014-03-12.
  5. "Book Giveaway! Win a Free Copy of The Total Dog Manual From Adopt-a-Pet.com". Adopt-a-Pet.com Blog. 2015-11-14. Retrieved 2019-11-02.
  6. Doug McKee. An Analysis of the City of Los Angeles Pet Population and Attitudes Towards Pet Adoption and Spay/Neuter (PDF).
  7. Waters, Jennifer (March 27, 2008). "Foreclosing on Fido. Financially overwhelmed owners abandon homes, with pets still inside". The Wall Street Journal. Market Watch. Archived from the original on January 28, 2013. Retrieved November 5, 2012.
  8. "More homes needed for Katrina animals". Atlanta Journal-Constitution. February 5, 2006.
  9. Esparza, Araceli (September 9, 2005). "Rescued animals look for owners". Whittier Daily News.
  10. Royster, Aaron (November 5, 2008). "HALT voted as top Arizona shelter". The Daily Miner. Archived from the original on September 19, 2012. Retrieved November 5, 2012.
  11. "Independent Animal Rescue Wins Care2 America's Favorite Animal Shelter Contest". WebWire. December 4, 2008. Retrieved November 5, 2012.
  12. "Low cost spay/neuter clinic likely in 2010". The Newnan Times-Herald. November 24, 2009. Archived from the original on November 26, 2009. Retrieved November 5, 2012.
  13. "McKamey Calls On Community Votes In Efforts To Win $10K From Care2". TheChattanoogan.com. November 9, 2009. Retrieved November 5, 2012.
  14. Smith-Miles, Charmaine (April 10, 2009). "Art for animals: Fairey creates poster for Adopt-a-Pet.com". IndependentMail.com. Archived from the original on January 26, 2013. Retrieved October 25, 2012.
  15. "Front Cover". Dog's Life Magazine (7). Spring 2009. Retrieved October 31, 2012.
  16. "Adopt-a-Pet.com Launches Social Petworking Campaign". Pet Product News. May 29, 2009. Archived from the original on June 7, 2009. Retrieved October 25, 2012.
  17. "Adopt-a-Pet.com Pays Tribute to Friend and Supporter Rue McClanahan". PRWeb. June 3, 2010. Retrieved March 12, 2014.
  18. "White Sox Pitcher Mark Buehrle Has A Message For Arizona: Adopt A Shelter Pet". The Street. 2011-03-14. Archived from the original on 2013-02-04. Retrieved November 5, 2012.
  19. "Charity Navigator".
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