Abutilon menziesii

Abutilon menziesii, known as Koʻoloaʻula in Hawaiian, is an endangered species of flowering shrub in the mallow family, Malvaceae, that is endemic to Hawaii. It is a sprawling shrub that can reach up to 10 feet in height. The leaves, which range from an inch in width to about five inches, vary in their shapes. They have a velvety feel to them. The small hibiscus-shaped flowers generally hang downward. Though charming up close, the flowers can be hidden by the much larger leaves and not often visible at a distance. Although the Hawaiian name ʻula refers to the more commonly seen red color, koʻoloa ʻula flowers are known in a range of colors: pink, pink and white, pale red, maroon, deep purplish-red (wine), salmon, and blond or butter. The center or staminal column is yellowish.[2][3]

Abutilon menziesii
Conservation status
Critically Endangered  (IUCN 3.1)[1]
Scientific classification
Kingdom:	Plantae
Clade:	Tracheophytes
Clade:	Angiosperms
Clade:	Eudicots
Clade:	Rosids
Order:	Malvales
Family:	Malvaceae
Genus:	Abutilon
Species:	A. menziesii
Binomial name
Abutilon menziesii Seem.

A rare blond-/butter coloured flower of A. menziesii

It inhabits dry forests on the islands of Lānaʻi, Maui, Oʻahu and Hawaiʻi.[4] It is classified as critically endangered by the IUCN Red List; only about 450–500 plants remain in fewer than ten naturally occurring populations throughout the islands.[3] The rarity of this plant can be attributed to the alteration of its habitat for agricultural and urban development, overgrazing by livestock and feral animals, and competition from invasive weeds. A conservation plan is being implemented by federal and state agencies to protect remaining habitat, establish new populations, and conserve genetic material in seed banks and botanical gardens.[5]