Aşk Laftan Anlamaz

Hayat Uzun, a native of Giresun village and daughter of a fisherman is under pressure to secure employment in Istanbul or she will have to return to her family in the countryside. A case of mistaken identity allows her to gain a job at multinational textile company Sarte, headed by Nejat Sarsılmaz, as personal assistant to Nejat's son - Murat's assistant, Cağla. Originally the job was reserved for Suna Pektas a family friend of Sarsilmaz's. Nejat's eldest son and heir, Murat Sarsılmaz, begins to fall in love with Hayat. This provokes jealousy from Murat ex-girlfriend, Didem, the lead model for the company.

Jealousy causes Murat to push Hayat away, but he pursues her and apologizes, and eventually fires Didem for her plotting. Murat brings Hayat to his home to recover from a panic attack caused by Didem, and they bond, but Didem then arrives claiming to be pregnant. Hayat later learns from her friend Asli that Didem faked her hospital tests. Murat is distraught but accepts his responsibility to marry Didem. Both the families meet and decide their wedding. Murat tries to avoid Hayat and asks cağla to be ready for an event of textile meetings . Murat comes there with cağla and Doruk comes with Hayat saying that she has to represent Sarte and she is the queen of Sarte. Murat becomes jealous when a man asks Hayat to dance with her and goes to Hayat and holds her hand and takes her away from there. Meanwhile, Murat's stepmother Derya, learns the truth and helps Didem to fake a miscarriage, releasing Murat from his presumed responsibility. Murat's personal chauffeur and best friend, Kerem falls for Ipek, Hayat's best friend and she later returns his advances. Murat's brother, Doruk meets Asli, Hayat's other best friend and become friends which later turns into love.

Meanwhile, Ibhrahim, Hayat's landlord's nephew enters the plot. Hayat with the help of her friends Ipek and Asli decides to make Murat suffer a bit. Hayat pretends to be in a romantic relationship with Ibrahim which sparks Murat's jealousy. Ibrahim works for Sarte and organizes a photo-shoot where Didem is the model . Didem with the help of Derya steals the photographs and send them to their rivals. Murat is suspicious that Ibrahim have done all this and speaks to Hayat about it and suddenly Ibrahim came with a new idea and required models so he castes Hayat and Murat as his models. Before the next photo-shoot, Tuval tells Murat that Hayat is not in a relationship with Ibrahim and she just wanted to make him jealous. On Suna's birthday, Murat welcomes Hayat in his life in the same place where he lost his mother. Hayat is stressed about the lies and wanted to tell Murat but fears of losing him . She remains quiet and accepts Murat's proposal . Both begin a very happy relationship. But Hayat is in constant despair due to her false identity. Murat proposes marriage to Hayat but is still unaware of her true identity. Hayat feels sad but is unable to disclose this to him fearing she might lose him. Murat calls Hayat at night to meet him urgently and she is worried that may be Murat has learned the truth but Murat takes her there where her mother used to act and says Hayat that her mother was an actress . Murat shows Hayat their family ring and ask her to marry him . Hayat in stressed and said that this is not possible but Murat say her to trust on him and she accepts it . After leaving from there Hayat notices that Murat has fever and takes Murat to his home and makes a soup for him and Murat asks her about where she has learned to make the soup and she says from my mother's recipe book . Murat says to her that if her mother (Suna's mother) was alive she would have been proud of her . Hearing this Hayat panics and went into kitchen and broke a glass and her finger started bleeding and she cries in kitchen after hearing the voice coming from kitchen Murat went there and sees Hayat crying . He takes Hayat with him in the living area and she tells Murat the whole thing about faking her identity but Murat was sleeping and Hayat leaves and goes home and tells Asli and Ipek about it. Next day, Derya discloses the truth to him and he's heartbroken. Hayat loses her job and her grandfather demands she return for an arranged marriage. Murat tries to stop this and, after overcoming the bad history between their families, marries Hayat. On the day of their marriage he gets to know about her mother's lies that she left him and is left heartbroken. However, Murat realizes that he still has not forgiven Hayat and is cold towards her. Also, Kerem breaks up with Ipek as she knew all along about Hayat/Suna.

Murat's real mom returns with nurse Hazal in a series of events. When his mother is hospitalized from an accident, Murat contemplates Hayat's desire to separate and realizes that he has to fight for her. Murat tries to repair his relationship with Hayat, but she spurns his efforts.

Murat becomes jealous when Emre, a contractor to Sarte, flirts with Hayat, and the company suffers. Emre sends an unusual message to Hayat convincing her of his love for her. Murat gets angry and he leaves her saying the marriage is over. But then Murat returns to save Hayat from a fire, saying that he cannot live without her.

Later Hazal kills Murat's mom in a revengeful act. And after her death, Murat finds out that she always loved him and came begging for him but his father and grandma always threw her out.

Nejat sells his shares of Sarte to Emre. Emre, on the other hand, does a DNA test which says that Murat is not a Sarsılmaz. He black-mails Hayat to tell this to Murat or start working with Emre. Hayat is so distraught that she tries to kill herself, this changes Emre's mind and he decides to return his shares and he tells Derya to end this, then he calls Hayat for the last meeting which ends up in their accident with Murat's car. Emre has some serious injuries in the accident, seeing this Derya gets a chance and explains everything to Murat without proving herself guilty. Murat is angry with Hayat, so Hayat decides to tell the truth to Murat. Murat is devastated upon hearing the news so, Hayat does another DNA test which reveals that Murat is the heir of the Sarsılmaz family and Doruk is not. But Murat doesn't tell this to Doruk for peace in their family. Murat convinces the staff at Sarte to accept his brother Doruk as their boss. Doruk's ex-girlfriend, Giçik returns and wants to get back with him. Asli witnesses Giçik kissing Doruk and thinks Doruk still loves her so she ends things with him. He tries to stop her but in vain. To get revenge, she flirts with Hayat's brother, Cemil and pretends to be in a relationship with him which causes Doruk to become jealous. This is also her and Cemil's plan to make Tuval jealous as Cemil is in love with her. Their plan succeeds and Tuval confesses her love. Hayat finds out that she is pregnant and the whole family is elated.

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