2010 BWF World Championships

The 2010 BWF World Championships was the 18th tournament of the BWF World Championships, a global tournament in the sport of badminton. It was held at Stade Pierre de Coubertin in Paris, France, from August 23 to August 29, 2010. Originally the competition is to be held at Palais Omnisports de Paris-Bercy but it was moved to Stade Pierre de Coubertin due to financial issues.[1]

2010 BWF World Championships
Tournament details
Dates23 August – 29 August
Edition18th
LevelInternational
VenueStade Pierre de Coubertin
LocationParis, France
← 2009 Hyderabad 2011 London →
Events at the 2010
BWF World Championships
Singlesmenwomen
Doublesmenwomenmixed

Host city selection

Australia, France, South Korea, and other nations submitted bids to host the championships.[2] France was later announced as the host for the championships.

Draw

The draw took place on 9 August 2010 in Kuala Lumpur, Malaysia.[3]

Medalists

Medal table

  *   Host nation (France)

RankNationGoldSilverBronzeTotal
1 China (CHN)53311
2 Indonesia (IDN)0112
3 Malaysia (MAS)0101
4 Chinese Taipei (TPE)0022
 Denmark (DEN)0022
 South Korea (KOR)0022
Totals (6 nations)551020

Events
Event Gold Silver Bronze
Men's singles Chen Jin Taufik Hidayat Park Sung-hwan
Peter Gade
Women's singles Wang Lin Wang Xin Tine Rasmussen
Wang Shixian
Men's doubles Cai Yun
Fu Haifeng		 Koo Kien Keat
Tan Boon Heong		 Guo Zhendong
Xu Chen
Markis Kido
Hendra Setiawan
Women's doubles Du Jing
Yu Yang		 Ma Jin
Wang Xiaoli		 Cheng Shu
Zhao Yunlei
Cheng Wen-hsing
Chien Yu-chin
Mixed doubles Zheng Bo
Ma Jin		 He Hanbin
Yu Yang		 Ko Sung-hyun
Ha Jung-eun
Lee Sheng-mu
Chien Yu-chin

Men's singles

Seeds
  1. Lee Chong Wei (Quarterfinals)
  2. Peter Gade (Semifinals)
  3. Lin Dan (Quarterfinals)
  4. Chen Jin (Champions)
  5. Taufik Hidayat (Finalist)
  6. Sony Dwi Kuncoro (First Round, retired)
  7. Nguyen Tien Minh (Third Round)
  8. Simon Santoso (Second Round)
  9. Boonsak Ponsana (Third Round)
  10. Bao Chunlai (Third Round)
  11. Jan Ø. Jørgensen (Second Round)
  12. Kenichi Tago (Second Round)
  13. Park Sung-hwan (Semifinals)
  14. Chetan Anand (First Round)
  15. Marc Zwiebler (Third Round)
  16. Wong Choong Hann (Second Round)

Results
Quarterfinals Semifinals Finals
               
1 Lee Chong Wei 15 21 12
5 Taufik Hidayat 21 11 21
5 Taufik Hidayat 21 22
13 Park Sung-hwan 10 20
3 Lin Dan 13 13
13 Park Sung-hwan 21 21
5 Taufik Hidayat 13 15
4 Chen Jin 21 21
  Hsueh Hsuan-yi 24 5 13
4 Chen Jin 22 21 21
4 Chen Jin 19 21 21
2 Peter Gade 21 8 11
  Kazushi Yamada 19 12
2 Peter Gade 21 21

Women's singles

Seeds
  1. Wang Yihan (Third Round)
  2. Saina Nehwal (Quarterfinals)
  3. Wang Xin (Finalist)
  4. Tine Baun (Semifinals)
  5. Pi Hongyan (Quarterfinals)
  6. Wang Shixian (Semifinals)
  7. Wang Lin (Champion)
  8. Juliane Schenk (Third Round)
  9. Zhou Mi (First Round, retired)
  10. Eriko Hirose (Quarterfinals)
  11. Yao Jie (Third Round)
  12. Yip Pui Yin (Third Round)
  13. Ella Diehl (Third Round)
  14. Bae Seung-hee (Second Round)
  15. Petya Nedelcheva (Third Round)
  16. Kim Moon-hi (Third Round)

Results
Quarterfinals Semifinals Finals
               
10 Eriko Hirose 16 17
7 Wang Lin 21 21
7 Wang Lin 21 21
4 Tine Baun 11 8
4 Tine Baun 21 21
Cheng Shao-chieh 18 13
7 Wang Lin 21 19 21
3 Wang Xin 11 21 13
5 Pi Hongyan 13 15
3 Wang Xin 21 21
3 Wang Xin 21 11 21
6 Wang Shixian 19 21 16
6 Wang Shixian 21 21
2 Saina Nehwal 8 14

Men's doubles

Seeds
  1. Koo Kien Keat / Tan Boon Heong (Finalists)
  2. Markis Kido / Hendra Setiawan (Semifinals)
  3. Mathias Boe / Carsten Mogensen (Quarterfinals)
  4. Guo Zhendong / Xu Chen (Semifinals)
  5. Cai Yun / Fu Haifeng (Champions)
  6. Fang Chieh-min / Lee Sheng-mu(Quarterfinals)
  7. Jung Jae-sung / Lee Yong-dae(Quarterfinals)
  8. Lars Paaske / Jonas Rasmussen (Quarterfinals)
  9. Alvent Yulianto / Hendra Aprida Gunawan (Second Round)
  10. Howard Bach / Tony Gunawan (First Round)
  11. Hirokatsu Hashimoto / Noriyasu Hirata (Third Round)
  12. Chen Hung-ling / Lin Yu-lang (Third Round)
  13. Ko Sung-hyun / Yoo Yeon-seong (Third Round)
  14. Chai Biao / Zhang Nan (Third Round)
  15. Rupesh Kumar / Sanave Thomas (Third Round)
  16. Choong Tan Fook / Lee Wan Wah (First Round)

Results
Quarterfinals Semifinals Finals
               
1 Koo Kien Keat
Tan Boon Heong 		23 21 21
7 Jung Jae-sung
Lee Yong-dae 		25 13 14
1 Koo Kien Keat
Tan Boon Heong 		21 21
4 Guo Zhendong
Xu Chen 		14 18
4 Guo Zhendong
Xu Chen 		21 23
8 Lars Paaske
Jonas Rasmussen 		16 21
1 Koo Kien Keat
Tan Boon Heong 		21 18 14
5 Cai Yun
Fu Haifeng 		18 21 21
5 Cai Yun
Fu Haifeng 		21 21
3 Mathias Boe
Carsten Mogensen 		11 18
5 Cai Yun
Fu Haifeng 		21 21
2 Markis Kido
Hendra Setiawan 		16 13
6 Fang Chieh-min
Lee Sheng-mu 		14 14
2 Markis Kido
Hendra Setiawan 		21 21

Women's doubles

Seeds
  1. Ma Jin / Wang Xiaoli (Finalists)
  2. Du Jing / Yu Yang (Champions)
  3. Cheng Wen-hsing / Chien Yu-chin (Semifinals)
  4. Cheng Shu / Zhao Yunlei (Semifinals)
  5. Miyuki Maeda / Satoko Suetsuna (Quarterfinals)
  6. Ha Jung-eun / Kim Min-jung (Quarterfinals)
  7. Pan Pan / Tian Qing (Quarterfinals)
  8. Yoo Hyun-young / Jung Kyung-eun (Quarterfinals)
  9. Mizuki Fujii / Reika Kakiiwa (Second Round, retired)
  10. Petya Nedelcheva / Anastasia Russkikh (Third Round)
  11. Shinta Mulia Sari / Yao Lei (Third Round)
  12. Valeria Sorokina / Nina Vislova (Third Round)
  13. Savitree Amitrapai / Vacharaporn Munkit (First Round)
  14. Duanganong Aroonkesorn / Kunchala Voravichitchaikul (Third Round)
  15. Shizuka Matsuo / Mami Naito (Third Round)
  16. Jwala Gutta / Ashwini Ponnappa (Third Round)

Results
Quarterfinals Semifinals Finals
               
1 Ma Jin
Wang Xiaoli 		21 17 21
6 Ha Jung-eun
Kim Min-jung 		19 21 12
1 Ma Jin
Wang Xiaoli 		10 21 21
4 Cheng Shu
Zhao Yunlei 		21 10 13
4 Cheng Shu
Zhao Yunlei 		21 21
5 Miyuki Maeda
Satoko Suetsuna 		8 14
1 Ma Jin
Wang Xiaoli 		9 17
2 Du Jing
Yu Yang 		21 21
8 Yoo Hyun-young
Jung Kyung-eun 		14 17
3 Cheng Wen-hsing
Chien Yu-chin 		21 21
3 Cheng Wen-hsing
Chien Yu-chin 		16 15
2 Du Jing
Yu Yang 		21 21
7 Pan Pan
Tian Qing 		20 18
2 Du Jing
Yu Yang 		22 21

Mixed doubles

Seeds
  1. Nova Widianto / Lilyana Natsir (Quarterfinals)
  2. Thomas Laybourn / Kamilla Rytter Juhl (Quarterfinals)
  3. Robert Mateusiak / Nadieżda Kostiuczyk (Second Round)
  4. Hendra Aprida Gunawan / Vita Marissa (Third Round)
  5. Joachim Fischer Nielsen / Christinna Pedersen (Third Round)
  6. He Hanbin / Yu Yang (Finalists)
  7. Lee Yong-dae / Lee Hyo-jung (Third Round)
  8. Zheng Bo / Ma Jin (Champions)
  9. Valiyaveetil Diju / Jwala Gutta (Quarterfinals)
  10. Tao Jiaming / Zhang Yawen (Quarterfinals)
  11. Chen Hung-ling / Chou Chia-chi (Second Round)
  12. Ko Sung-hyun / Ha Jung-eun (Semifinals)
  13. Songphon Anugritayawon / Kunchala Voravichitchaikul (Third Round)
  14. Sudket Prapakamol / Saralee Thungthongkam (Third Round)
  15. Nathan Robertson / Jenny Wallwork (Third Round)
  16. Lee Sheng-mu / Chien Yu-chin (Semifinals)

Results
Quarterfinals Semifinals Finals
               
1 Nova Widianto
Lilyana Natsir 		19 21
8 Zheng Bo
Ma Jin 		21 23
8 Zheng Bo
Ma Jin 		15 21 21
12 Ko Sung-hyun
Ha Jung-eun 		21 11 16
9 Valiyaveetil Diju
Jwala Gutta 		16 19
12 Ko Sung-hyun
Ha Jung-eun 		21 21
8 Zheng Bo
Ma Jin 		21 21
6 He Hanbin
Yu Yang 		14 10
16 Lee Sheng-mu
Chien Yu-chin 		14 21 21
10 Tao Jiaming
Zhang Yawen 		21 18 17
16 Lee Sheng-mu
Chien Yu-chin 		13 8
6 He Hanbin
Yu Yang 		21 21
6 He Hanbin
Yu Yang 		21 21
2 Thomas Laybourn
Kamilla Rytter Juhl 		19 17

Logo plagiarism controversy

In August-2013, Brazilian news portals reported that the competition logo had been plagiarized by a company named Telexfree[4][5][6][7][8] which became operational only in 2011, two years after Badminton World Federation (logo owner) and Taïo Design Consulting (logo creator) launched the official brand for 2010 BWF World Championships. Because of this issue, Telexfree have decided to execute a re-brand campaign[9] without giving any official explanations about the case or if there is any legal action moved by the logo owner.

Telexfree and Yonex BWF World Championships Paris 2010 logos

References
  1. Sachetat, Raphaël. "WORLDS 2010 – Change of Venue for France Champs". Badzine. Retrieved 1 April 2017.
  2. "Badminton, Championnat du monde 2010, Paris a gagné !". badminton21.fr. Retrieved 1 April 2017.
  3. "The draws revealed". yonexbadminton.com. 2010-08-09. Archived from the original on 2010-12-21. Retrieved 2010-08-10.
  4. "Telexfree announces re-brand after rumors of plagiarism. (Portuguese)". Exame Magazine. Retrieved Dec 7, 2013.
  5. "Acre's governor declares support Telexfree, suspected of financial pyramid". IG Economia. Retrieved December 12, 2013.
  6. "Telexfree Logo Plagiarism and God (English)". Behind MLM. Retrieved Dec 7, 2013.
  7. "Telexfree after Ponzi Scheme, a Plagiarism case(Portuguese)". Veja Magazine. Archived from the original on December 6, 2013. Retrieved December 7, 2013.
  8. "Telexfree or BFW ?(Portuguese)". Canal do Otário. Retrieved Mar 19, 2014.
  9. "Telexfree re-brand - Official Video (PT)". Vixmais and Telexfree. Retrieved Dec 7, 2013.
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