.sucks (registry)

.sucks is an internet domain registrar company that controls the rights to sell .sucks domains.[1]

.sucks
Founded2015
IndustryDomain Registrar
URLwww.get.sucks

.sucks domain names
See also: ICANN ยง .sucks domain

.sucks domains are owned and controlled by the Vox Populi Registry.[2] Vox Populi won the rights for .sucks gTLD in November 2014.[3] Domains with .sucks names became available after the Internet Corporation for Assigned Names and Numbers approved the generic top-level domain name (gTLD) in 2014 and assigned it to Vox Populi Registry Inc. in March 2015.[4]

The number of registrations and renewals of .sucks domains appears to be declining as of 2018.[5]

Controversy

.sucks domains have generated controversy regarding potential cybersquatting, as individuals could purchase a trademarked domain with bad faith intent to sell the domain at an inflated price.[6]

Several celebrities and companies have purchased .sucks domains in order to protect their brands from potential exploitation, including Taylor Swift, Apple, Facebook, and Microsoft.[7][8][9]

As a result of the company's pricing model, .sucks has been criticized for high costs associated with trademarked .sucks domains.[10]

In 2015, ICANN sent a letter to the U.S. Federal Trade Commission to investigate Vox Populi Registry for potentially illegal and predatory actions.[11] The FTC concluded that Vox Populi did not break any rules, but pointed out that ICANN has previously ignored several concerns from the FTC on the topic of new domain names.[12]

References
  1. "This Internet Address Costs 2500 Annually and It Sucks". Retrieved 2018-11-01.
  2. "Battles for .chat, .style, .tennis, bingo and .sas over". Retrieved 2018-11-01.
  3. "Dot Sucks Web Address". Retrieved 2018-11-01.
  4. ".sucks Registry Agreement". Retrieved 2018-11-01.
  5. "Rampant Span Falling Registrations Show New gTLDs Have Limited Business Value". Retrieved 2018-11-01.
  6. "Dot Sucks a Battle Between Trademark Rights and Free Speech". Retrieved 2018-11-01.
  7. "Why You Should Buy Your Dot Sucks Domain Name". Retrieved 2018-11-01.
  8. "Master of Your Domain Maybe in Com but not in Sucks". Retrieved 2018-11-01.
  9. "Google, Apple, Facebook, Microsoft Along Major Brands Buying Sucks Domains".
  10. "Saga of Sucks Domains Generates Laughter, Agony". Retrieved 2018-11-01.
  11. "Internet Naming Body Moves Crack Down Sucks". Retrieved 2018-11-01.
  12. "FTC ICANN Sucks". Retrieved 2018-11-01.
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