.art (domain extension)

.art is a generic top-level domain (gTLD) in the Domain Name System of the Internet.

.art
IntroducedMay 10, 2017
TLD typeGeneric top-level domain
StatusActive
RegistryUK Creative Ideas Limited
SponsorNone
Intended useCreative community
Actual useArtists, art-related businesses and organizations
Registered domains69,788 (February 2020)Domain Name Stat[1]
DocumentsICANN registry agreement
Dispute policiesUDRP, Dot-ART Policies
DNSSECYes
Registry websiteArt.art

History

The .art TLD was entered into a registry agreement on March 24, 2016, between ICANN and UK Creative Ideas Limited,[2] and it became available to the public on 10 May 2017.[3]

The founder of UK Creative Ideas and of .art is London-based investor and art collector Ulvi Kasimov, who invested $25 million on the domain initiative.[4] There were nine other competing bids to operate the top-level domain.[4]

Domains were registered by tech companies, luxury brands, and cultural organizations; some early registrations were purchased by Apple, Instagram, Kickstarter, and Rolex, along with the Louvre, Tate, the Centre Pompidou, the Art Institute of Chicago, and the Guggenheim.[4][5]

.art domain names can be assigned directly to artworks (rather than to institutions or individuals). This new service is called «Digital Twin». [6][7] By negotiating a unique agreement with ICANN .art has integrated into its domain registration forms the option of adding specific description fields. These fields contain information based on the Object ID – a universal art object identification standard developed by J. Paul Getty Trust and adopted by UNESCO, ICOM, and major law enforcement agencies. The standard contains necessary information about an artwork and its owner. [8]

References
  1. Domain Name Stat
  2. "ICANN .art Registry Agreement".
  3. "How we got here – the history of .ART".
  4. Kazakina, Katya (May 3, 2017). "Can a New Domain Finally Bring the Art World Into the 21st Century?". Bloomberg. Archived from the original on February 3, 2020. Retrieved February 3, 2020.
  5. Kinsella, Eileen (November 25, 2016). "New .ART Domain Launches With Dozens of Early Adopter Museums and Institutions On Board". ArtNet News. Archived from the original on February 3, 2020. Retrieved February 3, 2020.
  6. ".ART founder Ulvi Kasimov reveals new generation digital letter of authenticity at Apsara Conference, organised by Alibaba Group".
  7. Zavelev, Elena (August 15, 2019). "The Innovative Companies Carving Out a Space for Art in the Sharing Economy". Observer. Archived from the original on February 3, 2020. Retrieved February 3, 2020.
  8. "Yugen". yugen.art. Retrieved 2020-03-18.
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