Zeta Global

Zeta Interactive Corp.
Private
Industry Digital marketing
Founded January 2007
Headquarters New York City, United States
Number of locations
 25 Locations,[1] United States, UK, India
Key people
David A. Steinberg, CEO
  • Jarrod Yahes, CFO
  • Donald Steele, CRO
Services Data-Driven Marketing, People Based marketing, Email marketing
Search engine marketing
Social media marketing
Machine Learning[2]
Website http://www.zetaglobal.com/

Zeta Global is customer lifecycle management marketing company which was founded in 2007.[3][4] The privately owned company's headquarters are in New York City, with 25 additional offices worldwide, including Silicon Valley, London, as well as Chennai and Hyderabad in India.[5][6] Zeta has more than 1300 employees worldwide.[3][7]

Zeta helps Fortune 1,000 brands and large middle-market companies create, maintain and monetize customers, using 'people-based, precision marketing' to provide customers with enhanced multi-channel marketing solutions to help them manage the full customer life-cycle.[8]

As of 2017, the company had a database of permission based profiles of approximately 350 million people. Using big data analysis, they identify who companies should sell to, contact those people, and manage existing customers.[9] While the company originally focused on email marketing, more recently it has expanded into the customer lifecycle management market.[10] Zeta has three main product offerings - ZetaCRM, ZetaZX, and ZetaACT.

Zeta's CEO is David A. Steinberg.[11] Steinberg is a contributing writer on Wired and Huffington Post.[12][13]

Forbes Magazine reported that the company has been referred to as a 'Unicorn' - a "billion-dollar startup".[14]

On December 5, 2017, Zeta Global acquired Disqus. The news of the acquisition was announced in a blog post by Disqus.[15]

History

Zeta Global was founded by David A. Steinberg and John Sculley in 2007 under the name 'XL Marketing'. The company changed its name to 'Zeta Interactive' in 2014, then again to 'Zeta Global' in October 2016.[16][17][5] Zeta was built to capitalize on major shifts in the advertising and marketing industries which occurred with the rise of Big Data, such as the emergence of more sophisticated methods of data mining and analytics, the rise of mobile technologies, and the trend toward sophisticated data-driven marketing by advertising firms.

In 2014, Forbes listed Zeta Interactive as a "Most Promising Company", and in 2015 the magazine put Zeta Interactive on its list of “Top 100 Analytics Startups of 2015.[18][19]

Zeta was included in Gartner Inc.’s annual “Magic Quadrant for Multichannel Campaign Management" in 2014 and 2015, and in 2017 was ranked as "Visionary" in Gartner's Magic Quadrant for Digital Marketing Hubs.[14][20][21]

Making acquisitions has been a key part of the company's expansion strategy - as of April 2017 they had bought nine companies in the past nine years. In July 2015, the company raised US $125 million from Blackstone's GSO Capital Partners specifically to grow its business through the acquisition of data startup companies.[14][22]

In November 2013 Zeta acquired the Adchemy Actions division from ad tech firm Adchemy, as to incorporate their 'machine learning' based advertising platform.[23][24] In January 2014 they acquired Clicksquared, a Boston-based company that created 'The Hub', a SaaS-based, cross-channel campaign management platform.[25]

In late 2015 they acquired the customer relationship management division of eBay's Enterprise operation, in a deal which sources near the company said was worth US$80-90 million. CEO Steinberg said that the deal "gets us a long way toward becoming the largest customer lifecycle management platform." [26] In August 2016 they announced that they purchased the marketing automation solution 'Acxiom Impact' from marketing technology and services company Acxiom, in a deal which sources near the company said was worth more than US$50 million.[27]

In October 2016, Zeta Global hired Jarrod Yahes as CFO. Yahes is a former senior finance executive at EXL Service Holdings, who previously served as the CFO of Jackson Hewitt.[28] In April 2017, Zeta appointed Donald Steele as the company’s first-ever CRO.[29]

In April 2017, the company raised $140 Million in a large late-stage equity and debt funding round, with funds coming from GPI Capital and Franklin Square Capital Partners. Forbes reported that sources close to the company said this raised the company's valuation to US$1.3 Billion.[30]

In 2017 both Steinberg and Sculley said that they were considering an IPO for the company in the future, but that this would depend on the state of the market.[31]

Activities and Events

On January 30, 2014, Zeta Interactive hosted a forum on changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark. Sculley shared the panel with advertising executive David Sable, Global CEO of Young & Rubicam; Jessica Gelman, Vice President of Customer Marketing & Strategy; The Kraft Group—the owners of the New England Patriots; and Hooman Radfar, Chairman and Co-Founder of marketing firm AddThis.[32]

References

  1. ↑ Bloomberg. "Zeta Data from Bloomberg". Bloomberg Business. Bloomberg.
  2. ↑ Steinberg, David (14 May 2014). "Is Big Data Right for Your Business?". Bulldog Reporter.
  3. 1 2 Konrad, Alex (18 Nov 2016). "Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry". Forbes.
  4. ↑ Urbanski, Al (9 Jul 2014). "Zeta Introduces 'Cross-Lifecycle' Platform". Haymarket Media, Inc. Direct Marketing.
  5. 1 2 Zeta, Press Release (18 Oct 2016). "Zeta Interactive Rebrands as Zeta Global, Culminating Year of Massive Growth and Broadened Focus". PR Newswire.
  6. ↑ Azuri, Calivin (17 Jan 2014). "XL Marketing Has Now Become Zeta Interactive". Technology Marketing Corp. Cloud Contact Center.
  7. ↑ Konrad, Alex (23 Jan 2014). "Zeta Interactive's New Name And Purchase Reveal Challenges For Email Marketers". 600 Employees. Forbes.
  8. ↑ "Zeta Global Has Worldwide Ambitions But An IPO Will Wait". Seeking Alpha. 16 October 2016. Retrieved 5 May 2017.
  9. ↑ Kharpal, Arjun (27 April 2017). "Marketing start-up co-founded by ex-Apple CEO raises $140 million, hints at potential IPO". CNBC. Englewood Cliffs, New Jersey. Retrieved 11 May 2017.
  10. ↑ Hof, Robert (27 April 2017). "Zeta Global Raises $140 Million For Its Marketing Cloud". Forbes. Jersey City, New Jersey. Retrieved 5 May 2017.
  11. ↑ "Zeta Interactive Website". About Us Section. Zeta Interactive. Retrieved 24 December 2013.
  12. ↑ Steinberg, David. "David A. Steinberg's Page". Wired: Innovation Insights. Condé Nast Digital.
  13. ↑ Steinberg, David. "Newsfeed". Huffington Post. Huffington Post.
  14. 1 2 3 Konrad, Alex (15 Jul 2015). "Zeta Interactive Hits $1 Billion Valuation And Looks To Buy Up Data Startups". Data Startups. Forbes.
  15. ↑ "Disqus and Zeta". Disqus Blog. Disqus. 5 December 2017. Retrieved 6 December 2017.
  16. ↑ Lunden, Ingrid (9 October 2013). "XL Marketing, The Direct Marketing Company Co-Founded By John Sculley, Buys UK Rival Intela". Tech Crunch. Retrieved 5 May 2017.
  17. ↑ Konrad, Alex (18 Nov 2016). "Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry". Forbes.
  18. ↑ "Zeta Interactive on Forbes Lists #45 America's Most Promising Companies (2014)". Forbes. Jan 2014.
  19. ↑ Columbus, Louis (8 Aug 2015). "The Top 100 Analytics Startups of 2015". Forbes.
  20. ↑ 2015, April. "Zeta Interactive Named to Gartner's Magic Quadrant for Multichannel Campaign Management Report for Second Straight Year". PR Newswire.
  21. ↑ Sullivan, Laurie (23 February 2017). "Zeta Global Becomes Gartner 'Visionary'". MediaPost. New York. Retrieved 5 May 2017.
  22. ↑ Bond, Shannon (15 Jul 2015). "Zeta Interactive valued at $1bn after Blackstone investment". Blackstone. Financial Times.
  23. ↑ Ha, Anthony (4 Nov 2013). "XL Marketing Buys Adchemy's Customer Acquisition Division, Adchemy Actions". AOL. TechCrunch.
  24. ↑ Loechner, Tyler (7 November 2013). "XL Marketing Acquires Real-Time Analytics Platform Adchemy Actions". MediaPost. New York. Retrieved 5 May 2017.
  25. ↑ "Zeta Interactive Acquires Marketing Automation Platform Provider ClickSquared". Information Today, Inc. CRM.com. 23 Jan 2014.
  26. ↑ Hof, Robert (2 November 2015). "Eyeing Expansion, Zeta Interactive Buys eBay's CRM Division". Forbes. Jersey City, New Jersey. Retrieved 11 May 2017.
  27. ↑ Lardinois, Frederic (4 August 2016). "Zeta Interactive acquires Acxiom Impact for over $50M". TechCrunch. Retrieved 11 May 2017.
  28. ↑ Monga, Vipal (6 February 2017). "Zeta Global Prepares for Potential IPO". Wall Street Journal. New York. Retrieved 5 May 2017.
  29. ↑ Lardinois, Frederic (10 April 2017). "Zeta Global hires its first chief revenue officer as it eyes an IPO". TechCrunch. Retrieved 5 May 2017.
  30. ↑ Hof, Robert (27 April 2017). "Zeta Global Raises $140 Million For Its Marketing Cloud". Forbes. Jersey City, New Jersey. Retrieved 5 May 2017.
  31. ↑ Hof, Robert (27 April 2017). "Zeta Global Raises $140 Million For Its Marketing Cloud". Forbes. Jersey City, New Jersey. Retrieved 5 May 2017.
  32. ↑ Iftikhar, Bilal (30 January 2014). "Super Bowl 2014: Advertisers lose yardage". Crain's New York. Retrieved 30 January 2014.
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