Yle Radio Suomi

Yle Radio Suomi
Broadcast area Finland
Slogan Kuule elämä väreissä
(Hear life in colour)
Frequency FM 93.1–100.3
First air date 1 June 1990
Format Music and sport
Language(s) Finnish
Owner Yleisradio
Website Yle Radio Suomi

Yle Radio Suomi is a radio channel owned and operated by Finland's national public-service broadcaster Yleisradio (Yle). The station's main focus is on music and sport, but it carries a mix of other programmes, including news and phone-ins, as well as up to eight hours a day of regional programming on weekdays (six hours on Saturdays). The channel is also noted for its live coverage of music festivals.

Yle Radio Suomi was established in June 1990 – as part of Yle's restructuring of its radio channels – to be a national network bringing together the country's 20 regional stations. In 2003 the channel's music policy was shifted with the aim of attracting a younger audience.[1] Yle Radio Suomi has consistently been Finland's most listened-to radio station, with a 44% overall audience share in 1999[2] and a 33% overall share (higher among older listeners) in 2013–2014.[3]

References

  1. ↑ Marko Ala-Fossi, "Finnish Radio in a Nutshell" (September 2009).
  2. ↑ Ingomar Kloss, M. Abe, eds., Advertising Worldwide: Advertising Conditions in Selected Countries (Springer-Verlag, 2001), ISBN 978-3540677130, pp. 72-73.Excerpts available at Google Books.
  3. ↑ "Kansallisen radiotutkimuksen tuloksia" ("National radio survey results"), Finnpanel (accessed 2014-03-24) (in Finnish).
  • This article includes material derived from its counterpart in the Finnish-language Wikipedia fi:Yle Radio Suomi.


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