MX4D

MX4D (previously branded as X4D) is a 4D film presentation system developed by the American company MediaMation that allows a film to be augmented with environmental effects, such as motion, odors, and humidity. It uses theater seats which tilt forward, backward, and to the side in synchronization with onscreen motion, as well as air blasts, tactile effects, and other technology.[1]

History

The system was commercially introduced with the release of Hansel and Gretel: Witch Hunters, where Mexico's Cinemex opened its first MX4D room in Santa Fe, Mexico City.[2]

On 6 May 2014, Cine Colombia opened its first MX4D theater, labeled as Dinamix 4D, in Barranquilla, Colombia at the Centro Comercial Buenavista mall, with the release of The Amazing Spider-Man 2.[3][4]

On 26 March 2014, MediaMation entered an agreement with Santa Rosa Entertainment to install the first MX4D systems in the United States.[5][6][7] One was first used for the release of Transformers: Age of Extinction at the Plaza Cinema 14 theater in Oxnard, California on 27 June 2014.[8][6]

References

  1. ↑ "About X4D". MediaMation. Retrieved 2013-12-08.
  2. ↑ "MediaMation Announces Deal With Cinemex: 4D Theater Roll-Out in Mexico". 28 January 2013. Retrieved 17 February 2013.
  3. ↑ Salas, Álvaro Pión (3 May 2014). "Dinamix 4D, la experiencia más vívida para disfrutar el cine". El Heraldo. Retrieved 9 May 2014.
  4. ↑ "Llega a Colombia una nueva forma de experimentar el cine: DINAMIX 4D". Cine Colombia. 29 April 2014. Retrieved 9 May 2014.
  5. ↑ Giardina, Carolyn (27 March 2014). "CinemaCon: MediaMation Inks 4D System Deals With Two Cinema Chains". The Hollywood Reporter. Retrieved 3 April 2014.
  6. 1 2 Verrier, Richard (28 March 2014). "CinemaCon 2014: MediaMation also bringing '4-D' cinemas to Southern California". The Los Angeles Times. Retrieved 30 March 2014.
  7. ↑ "USA Based Company, MediaMation, Inc. Closes Two Cinema Deals At CinemaCon 2014". 26 March 2014. Retrieved 30 March 2014.
  8. ↑ "NEW 4D Theater in Oxnard! Watch Transformers in 4D THIS Weekend!". Calabasas Patch. Patch Media. 27 June 2014. Retrieved 31 July 2014.

See also

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