WYBR
 | |
| City | Big Rapids, Michigan |
|---|---|
| Broadcast area | Big Rapids, Michigan |
| Branding | Y-102 |
| Slogan | Today's Hit Music |
| Frequency | 102.3 MHz |
| First air date | 1981 |
| Format | Hot Adult Contemporary |
| ERP | 10,500 watts |
| HAAT | 133 meters |
| Class | C3 |
| Facility ID | 71629 |
| Callsign meaning | Y-102 Big Rapids |
| Former callsigns |
WPZX (10/29/92-10/3/94) WAAQ (1981 -10/29/92) |
| Owner | Mentor Partners |
| Website | wybr.com |
WYBR (102.3 FM, "Today's Hit Music, Y102") is a radio station in Big Rapids, Michigan, broadcasting a hot adult contemporary format. Its signal can be heard as far south as Rockford, Michigan, as far north as Cadillac, Michigan and as far east as Mount Pleasant, Michigan.
The station began broadcasting in 1981 as WAAQ "The Music Machine, The All New Q102", with an adult contemporary format. In 1992 WAAQ was sold and became WPZX, a CHR/Top 40 station known as "The New Power 102". In 1994 the station was sold again and WPZX became '"Y102", originally employing a Hot AC format from ABC Radio Networks known as "The Best Hits, The Best Variety" (now "Today's Hit Music"). The station dropped the ABC satellite format in 2000 and continues as a Hot AC station to this day.
Specialty programming includes "The Retro Lunch Hour" weekdays at noon, "The Commercial Free Drive at Five" weekdays at 5 p.m and The Zach Sang Show weekday nights. Weekend specialty shows include both the 1980s and 1990s versions of Back Trax USA with Kid Kelly, the Hot AC version of Rick Dees' Weekly Top 40, Saturday and Sunday nights feature The Open House Party with Kannon, and SonRise (contemporary Christian music) on Sunday mornings.
Sources
External links
- Query the FCC's FM station database for WYBR
- Radio-Locator information on WYBR
- Query Nielsen Audio's FM station database for WYBR
Coordinates: 43°41′02″N 85°34′55″W / 43.684°N 85.582°W